socalTECH

NOVEMBER 24, 2008

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics and Science Academy, by the Governor of Illinois, Rod Blagojevich. READ MORE>>

Rustic Canyon 100

Rustic Canyon Idealab Marketing Pasadena 100

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday. READ MORE>>.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. MediaRiver CTO Dr. Jay Budzik will become CTO at Perfect Market.

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. cto , infotech , innovation , product , project , saas This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Drop-off on the first page of an application is bad news.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Marketing 2.0

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? We spoke with Dave Fink , CEO and co-founder of Posite, and Jonathan Neddenriep , co-founder and CTO of the company, to learn more. That distributed print cloud enables a speed of iteration that most marketers would not expect is possible.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Maybe ten years.

Marketing 150

Marketing Social Media Blogging Media 150

SoCal CTO

MAY 15, 2009

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? in Computer Science.

Social Network 150

Social Network Networking Yammer CTO Hire 150

SoCal CTO

JANUARY 28, 2010

In fact, my belief is that most startups should either be looking for a marketer or a web developer as they likely need to be differentiated in terms of marketing or should have complexity in their development. Craigslist - He also considered advertising on Craigslist, but again was concerned about quality.

Web Development 167

Web Development Los Angeles Web Develop 167

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. I’ve got to imagine this makes tracking marketing spend challenging. Again, an interesting topic to discuss. Love the minis!

Acquisition 170

Acquisition Customer Custom Ideas 170

SoCal CTO

JANUARY 2, 2013

I've had several Startup CTO Consulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. This can take some work, but its worth it.

CTO Coach 259

CTO Coach Mentor Startup Technical Advisors 259

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JULY 7, 2010

Confident Technologies / Curtis Staker / San Diego - Staker is the former President of Websense, and has pulled together an experienced team with a depth of experience from the firm. His latest startup, Factual, is aimed at the data mashup and open data market. com, and was CEO of Vivendi Universal Net USA.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. The True team is uniquely positioned to be a breath of fresh air in the venture market.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. When I joined the company, I found an amazing technology platform and analytics capability.

Content 189

Content Screening Mobile Customer 189

Tech Zulu Event

JULY 26, 2010

Venture Capitalists, Marketing VP's, Angel Investors, and Hot Tech Startup's are just a few examples of attendees all looking to make a connection and help better the community. Have a great idea and product but need that extra boost of CTO juice to really get it going.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

Tech Zulu Event

SEPTEMBER 11, 2013

The firm provides businesses with deep, actionable insights to drive future marketing campaigns, personalize online offers and segment their users including Fortune 500 companies and leading online businesses. Co-founded in 2011 by Sina Sohangir and Shahram Seyedin-Noor, GraphDive raised over $1 million in initial funding.

Equity 65

Equity Social Media Google Tool 65

SoCal CTO

JUNE 9, 2010

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Through advertising or direct sales, these sites harvest intent. Enjoyed this post? Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JULY 22, 2016

So, I switched to a degree in business and marketing. After college, I didn't go into engineer, I went into the marketing and entertainment side. I actually spent a decade working in advertising and marketing. How did you go from marketing and advertising to a hardware startup? What's the next step for you?

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

socalTECH

OCTOBER 10, 2013

We''ll mostly be doing enterprise sales here, but also looking at the technology and design front, hiring better talent, taking design to a new level than maybe what we are in China. No knock on China, but with LA having the advertising agency we think we''ll be able to improve on the design side on our site. But, you can overcome it.

Southern California 170

Southern California Startup SoCal CTO Hire 170

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. analytics to help companies track and optimize their marketing effort. technology heavyweights Avamar (sold to EMC), and EchoSign (sold to Adobe)--among others. Tony Karrer, who runs the LA CTO.

Southern California 66

Southern California Software Artificial Inteligence Company 66

socalTECH

MARCH 31, 2014

That data--if you could just find the right piece--could be useful in a number of areas, particularly in the financial markets. Tell me about Bitvore - what''s your technology used for? I was hired to head up strategy, marketing development, and product management. Why did you start in that market?

Orange County 245

Orange County Startup News IBM 245

Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Garth pioneered Klout’s first Influence Marketing campaign with Virgin America.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

APRIL 28, 2014

The most common ones I see and salute are CEO, CFO, and CTO. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Chief Sales Officer (VP Sales). Chief Brand Officer. Chief Risk Officer.

CTO Hire 100

CTO Hire Funding Cloud Computing CIO 100

socalTECH

MARCH 22, 2012

Michael Dubin: My background is digital marketing, and a little bit of editorial. After that, I went to a digital marketing for a firm which provided marketing for Sports Illustrated and other big brand advertisers like Gatorade and Nike, driving video views of social video. How do you expect to win consumers over?

Dollar Shave Club 210

Dollar Shave Club Startup Pricing Sample 210

Both Sides of the Table

MAY 7, 2013

This is classic “Innovator’s Dilemma” market conditions. Another major hire was Ryan Lissack who joined as CTO. Los Angeles Tech Market Analysis' The future of the Internet is video. Production costs have fallen more than 90%. Distribution costs have, too. My Video Interview with Jon Miller.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers.

Startup 225

Startup Los Angeles Social Network Twiistup 225

socalTECH

OCTOBER 1, 2010

My sweet spot is taking companies to market. I also worked with a company working with online lead generation product get to production as CTO, and then for the past six years I was working at a company which just was sold to 1-800-DENTIST two months ago, where I was the founder and CTO of the company. How far is the product?

Startup 193

Startup Newsletter Customer Custom 193

Startup Professionals Musings

FEBRUARY 22, 2013

The most common ones I see and salute are CEO, CFO, and CTO. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Chief Sales Officer (VP Sales). Chief Brand Officer. Chief Risk Officer.

Startup 97

Startup Invest CTO Hire Cloud Computing 97

Both Sides of the Table

MAY 24, 2021

The Valley has obsessed with a quick up-and-to-right momentum story because we were thought to live in “winner take most” markets. But markets have changed and I think investors, founders and experienced executives who want to join later-stage startups can all benefit from playing the long game. It literally drove FOMO.

Venture Capital 363

Venture Capital Capital Funding Startup 363

Startup Professionals Musings

DECEMBER 1, 2010

The most common ones I see and salute are CEO, CFO, and CTO. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Chief Sales Officer (VP Sales). Chief Brand Officer. Chief Risk Officer.

Startup 90

Startup CTO Hire Cloud Computing CIO 90