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Silver Pixels Celebrates Hollywood Digital Marketing

LATechDigest

” Wise words from former Sony President of Marketing Dwight Caines, who was honored at the 2nd annual Hollywood in Pixels event, founded by 20th Century Fox / Warner Bros marketing exec Bettina Sherick. bettina welcomes you to #hollywoodinpixels honoring Hollywood's digital mktg pic.twitter.com/2Ra2OaloKs.

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10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Ask why it should be, and why customers should care. Remember Hollywood secrets. It’s good to play games with your customers. Don’t repurpose, re-imagine.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The best-performing ads are often custom, high-impact rich media ads that integrate seamlessly into a publisher’s content with interactivity, video and other features.

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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood. Same with CreatorUp.

Hollywood 100
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CityGrid Media Launches APIs

socalTECH

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.

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Interview with Ted Dhanik, engage:BDR

socalTECH

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

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RealGravity Finds $3.2M

socalTECH

RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. The company also provides an ad server and content management system for its customers, which include NBC Universal Sports, Howcast, Vibe.com, the Tribune Company, and others. READ MORE>>.

SoCalTech 140