Startup Professionals Musings

FEBRUARY 4, 2017

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant. Create new online communities and customer forums , rather than joining existing ones.

Marketing 82

Marketing Demand Startup Customer 82

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

Startup Professionals Musings

OCTOBER 5, 2013

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant. Ask why it should be, and why customers should care. Remember Hollywood secrets.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 100

Startup Advertising Marketing Platform 100

Startup Professionals Musings

JUNE 4, 2011

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant. Ask why it should be, and why customers should care. Remember Hollywood secrets.

Marketing 91

Marketing Startup Demand Customer 91

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I talked about the platform moves of Twitter and why it should be expected. Message of the week (from Fred Wilson) – “don’t fill cracks&# but innovate in new ways with the platform. It’s core platform stuff.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

NOVEMBER 28, 2012

The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. It's all about adding value to the bottom line, and bringing new customers that come back.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

Tech Zulu Event

AUGUST 21, 2013

To immerse themselves in the culture where their potential customers are actively involved = YouTube. These fans have a personal relationship with the stars unlike traditional Hollywood. The conference is primarily targeted to people with a passion for the YouTube platform. You have to be there to appreciate it.

Conference 99

Conference Hollywood eHow Content 99

Tech Zulu Event

SEPTEMBER 23, 2013

Sellbot, an e-commerce platform for sellers made by USC graduates Michael and Payam Ahdoot, took home the grand prize of $25,000. Sellbot helps online sellers sell through multiple platforms. In the end, 3 startups were awarded prize money for their spectacular business ideas. The event ended with three final panels.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

socalTECH

JANUARY 3, 2014

We''ve made it so people can customize us to only turn on movies and TV, and don''t have to see anything with music and books, for example. The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. You can make the experience smaller if you want.

Entertainment 206

Entertainment Startup Southern California Netflix 206

Tech Zulu Event

OCTOBER 3, 2012

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. Each of these platforms represents a variety of “screens” to view from. People are not simply watching the TV anymore. Coincident.TV

Screening 109

Screening Content CTO Hire Platform 109

socalTECH

OCTOBER 30, 2008

We're always interested in how technology is influencing the business of Hollywood, and recently ran across Los Angeles-based Scripped. There are also others who are doing advertisements with short video. He was independently working on a collaboration platform for writers, and eventually we all got on a phone together, and it clicked.

Content 138

Content Writing Software Review Hollywood 138

Startup Professionals Musings

MAY 2, 2010

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant. Ask why it should be, and why customers should care. Remember Hollywood secrets.

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

JUNE 15, 2011

We caught up with CEO Eric Frankel this week to talk about the firm, his decision to go from the comfortable world of Hollywood as President of Warner Bros Domestic Television Distribution, to a startup, how the firm is using the cloud to power it service, as well as where the firm is going next. What's the technology behind this?

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Tech Zulu Event

MARCH 7, 2010

Discover the what the future holds for you and this game changing media platform. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Jones, Founder, Chairman and CEO, ChaCha Search, Inc.

Mobile 40

Mobile Media Case Study Advertising 40

socalTECH

NOVEMBER 6, 2008

Who are your typical customers--it sounds like many of them are in the youth market? It's a great testament to the management team, that we've been able to gain traction among big strategic partners, such as carriers and the major Hollywood studios. To use Mogreet as a video distribution platform is a no-brainer.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

Tech Zulu Event

NOVEMBER 3, 2013

One of our guys does a lot of work with upcoming Hollywood film composers, you can see in our ‘ about ’ section, Gerrit Wunder, he does work at the moment for Hans Zimmerman and so on. These companies have deep pockets and spend heavily on advertising. Tell us about your connection to Los Angeles.

Startup 101

Startup Artificial Inteligence Tool Product 101

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). Were all connected. Be extra productive. Learn more. Sponsored by Westin.

Los Angeles 50

Los Angeles Company Companies Angel 50

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube AND other platforms. The platforms are expanding and fragmenting. It’s both / and.

Content 150

Content Snapchat Platform SEO 150

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Savannah Peterson – Shapeaways , the social platform for 3D printing.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. And of course you have Hollywood. Los Angeles.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

OCTOBER 19, 2010

So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role. Thus you see television manufacturers rushing to create content ecosystems, app platforms, TV OS’s and Internet offerings.

Content 386

Content Google Media Hulu 386