socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? For Legalzoom, it's a very different model.

Demand 240

Demand Media eHow Content 240

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' Financial details of the partnership were not disclosed.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

OCTOBER 21, 2019

Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid.

Framework 100

Framework Advertising Demand Los Angeles 100

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

Eric Greenspan

MAY 14, 2013

As a newfound Dad Blogger and experienced marketer, I’ve begun offering a great new service that has been greeted by the Mommy Blogger community with great interest and the manufacturers of great products have responded equally well. I will demand and police honest and ethical reviews, whether good or bad. Win win win.

Technical Review 135

Technical Review Product Services High Tech 135

socalTECH

JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Pricing on the two new products was not announced. That arrangement will provide its advertisers and demand-side buyers to target ads, all based on data from Geopulse Audience.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

Advertising 113

Advertising Southern California IP VentureNet 113

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products.

Develop 138

Develop Development Platform Mobile 138

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

TechCrunch LA

JULY 26, 2022

They spent a lot of time reverse-engineering the donut to get the end product, which is a taro donut fried in organic, fair trade coconut oil versus palm and other oils “that often leave a waxy taste in your mouth,” Nile Dreiling told TechCrunch. He believes his company is the only one making its donuts in this sustainable way.

Los Angeles 183

Los Angeles Angel Culver City Startup 183

Startup Professionals Musings

OCTOBER 9, 2020

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. Today you need that budget for market fluxuations, pandemics, and product updates. Thus they feel more fulfilled, more productive, and more in control of their lives.

Competition 168

Competition Startup Demand Training 168

Tech.Co

APRIL 11, 2022

It's certainly already come a long way, as Etsy strike organizer Kristi Cassidy told Yahoo Finance : “It's also quite a bit for just people trying to spread a movement online with no advertising. “Every demand that we have made is very reasonable. . “Every demand that we have made is very reasonable.

Platform 133

Platform Startup Sales Pricing 133

socalTECH

MAY 28, 2015

Los Angeles-based HelloTech (www.hellotech.com) wants to be the service that you refer all of your friends and family to, instead--by offering up low cost, on-demand, in-home technical support. First and foremost, it's an on-demand, in -home technical support service. How does HelloTech work? How is this different from other services?

Demand 100

Demand Technical Support Startup Seed Funding 100

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? This question deals with the of fering in general, not yet with your version of the product. Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need. Why buy it?”. Why buy MINE? .

Sales 226

Sales Custom Customer Pricing 226

Startup Professionals Musings

APRIL 29, 2022

Most of you business owners I know are looking forward to the day when your product, team and processes begin to mature, and your business growth keeps tilting upward as you scale. Offering customized products and personalized support are options often used. You expect to relax a bit, and relish in the success that you see coming.

Marketing 110

Marketing Pricing Startup Custom 110

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. Test monetization early.

Competition 350

Competition Idealab Product CitySearch 350

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

Startup Professionals Musings

AUGUST 20, 2021

The simple answer is to balance supply and demand, but here are some specific considerations that she and I both proclaim as key factors: Use project pricing rather than hourly rates. Like product companies, your pitch should quantify value to clients, rather than your costs. Charging by the hour only makes sense for commodity work.

Pricing 149

Pricing Mentor Entrepreneur News 149

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Organic milk formula product Bobbie. million site visits in October alone.

Startup 210

Startup Generative AI Newsletter Tool 210

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. In digital advertising, we have it backwards. Sounds crazy, doesn’t it? This opportunity exists today.

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

JUNE 12, 2021

In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

Web 152

Web Entrepreneur Software Review Google 152

Startup Professionals Musings

DECEMBER 5, 2021

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Through a free base product, you give the first taste of the service or game away for free, get users hooked, and then convert as many as possible to paying customers. Commoditize complementary products.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

APRIL 5, 2010

Demand, and Eric Matza as Director of Product Marketing. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

Startup Professionals Musings

DECEMBER 27, 2021

Here are some approaches that both of us recommend to get you started: Take a basic product and make it special (upgrade). Fields) are examples of what were once pedestrian products that have driven successful new businesses. Offer a no-frills version of a high-end product (downgrade). Take a broad-appeal product into a niche.

Startup 112

Startup Ideas Examples Entrepreneur 112

socalTECH

JULY 6, 2011

In a sign that demand for employees from Southern California technology firms is on the rise, two, separate announcements Wednesday from local companies indicates that hiring demand at local companies is up, and companies are again scrambling to fill positions.

Southern California 160

Southern California Westlake Village MyLife Technology 160

SoCal Tech Calendar

MAY 26, 2012

The Israel Conference brings together leading innovators and investors High Tech / Entertainment Media / Advertising / Mobile / Content / Gaming / e-Commerce / Energy / Clean Tech / Security / Medical Tech / Consumer Products that are coming out of Israel that are market-making and in demand. See [link] (more)

Conference 113

Conference High Tech Commerce Class 113

Startup Professionals Musings

OCTOBER 22, 2021

Look for real problems to solve, like losing weight, staying healthy, or gaps in a popular product line. Today it more often means a “trusted friend” who seems real, visible, and doesn’t “push” products. First, pick an opportunity that has a worldwide appeal, like eco-friendly products. Position yourself as an expert.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Berkonomics

NOVEMBER 27, 2019

Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. Call it the Netflix effect. The case of Xerox in the early years.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Singh was most recently EVP of Product, Technology, and Operations at News Corp.' Singh was most recently EVP of Product, Technology, and Operations at News Corp.'s READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

SoCal Tech Calendar

MAY 25, 2012

The Israel Conference brings together leading innovators and investors High Tech / Entertainment Media / Advertising / Mobile / Content / Gaming / e-Commerce / Energy / Clean Tech / Security / Medical Tech / Consumer Products that are coming out of Israel that are market-making and in demand. See [link] (more)

Conference 100

Conference High Tech Commerce Class 100

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Think of value propositions as bundles of services or products that create benefits (value) for customers. Value propositions.

Funding 133

Funding Activity Custom Customer 133

Startup Professionals Musings

DECEMBER 17, 2022

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Startup 106

Startup Pricing Cloud Computing Custom 106

Startup Professionals Musings

SEPTEMBER 22, 2023

Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. It’s a core process that must be up and effective when you deliver your first product or service. Service people need this as required team support. Involve, empower, and inspire.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Products are the new services. Mobile is where it’s at. Use smart ads wisely.

Marketing 82

Marketing Demand Startup Custom 82