socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Custom 220

Custom Customer Clearstone Journal 220

socalTECH

APRIL 12, 2017

With all the hand wringing in the tech industry over gender balance and equity, here's one company that apparently has no issue: LA-based Evite , the online invitations service. According to Evite, women currently make up 59 percent of its total employees, and 52 percent of its senior leadership roles, which includes its technical positions.

Evite 179

Evite Company Companies Equity 179

socalTECH

JUNE 25, 2013

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. The firm recently raised $15M in a private equity funding from Insight Venture Partners. READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

DECEMBER 10, 2013

in a venture capital funding, in a combination of both equity and debt. PaeDae said the new funds will go towards the company''s expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. network advertising mobile online rewards capital venture paedae'

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

FEBRUARY 6, 2017

Los Angeles-based Internet advertising technology developer Social Reality announced late Friday that it has named Derek J. Morgan Securities, Thoma Cressey Equity Partners and Wynnchurch Capital. Ferguson to its board of directors. Ferguson has previously served at Victory Park Capital Advisors LLC, Maxim Partners, J.P.

Advertising 100

Advertising Equity Los Angeles Content 100

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

MAY 11, 2016

Ventura, California-based The Trade Desk , the advertising technology developer led by Jeff Green, has raised $125M in a credit facility, according to the company. The new debt funding comes on top of $60M in equity raised from Wellington Management Company earlier this year. READ MORE>>.

Ventura 100

Ventura Advertising Equity Capital 100

socalTECH

MAY 10, 2011

Carlsbad-based Scentsa , a developer of an out-of-home advertising network, has scored a Series A funding from San Diego private equity fund Huntington Capital , Huntington said Tuesday. Size of the equity funding deal was not disclosed. The funding by Huntington was led by Tim Bubnack.

Funding 145

Funding San Diego Advertising Screening 145

socalTECH

SEPTEMBER 22, 2011

Los Angeles-based Marketshare , the developer of marketing and advertising optimization software, has raised $5.0M MarketShare's equity investor is Elevation Partners, which invested $32M in the firm earlier this year. in a debt funding round, according to a regulatory filing form the firm.

Funding 157

Funding Advertising Equity Los Angeles 157

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

socalTECH

JULY 30, 2020

Santa Monica-based MomentFeed , which develops software used by retail brands for optimizing mobile and proximity searches, has raised $10M more in funding, the company said on Thursday. The funding was led by Level Equity, and also included Signia Venture Partners, Draper Nexus, and DFJ Frontier, all prior investors. in total.

Software Review 157

Software Review Draper Santa Monica Google 157

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

SEPTEMBER 25, 2015

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco. READ MORE>>.

Anthem 100

Anthem Santa Monica Sales Equity 100

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat.

Startup 160

Startup Patents Competition Social Network 160

socalTECH

AUGUST 15, 2011

Chavez joins the company from Westfield, the shopping mall developer. Chavez also has served at Jones Lang LaSalle, Elementbars.com, and Equity Office Properties. The firm's businesses now include daily deals site Spreebird, advertising network Rovion.com, and product inventory and search site Krillion.com.

Marketing 140

Marketing Equity Advertising Sites 140

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

APRIL 5, 2010

Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund. Tags: rubicon project advertising publishing executive software. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

NOVEMBER 12, 2008

Agility Studios explained that it will support content creators with infrastructure, including business and creative development, financing, distribution, sponsorship, advertising sales, operations, and other back office support. Exact terms and amount of the funding was not disclosed.

Equity 100

Equity Entertainment Media Advertising 100

socalTECH

SEPTEMBER 27, 2011

Sherman Oaks-based Ebyline , a startup developing an online marketplace to connect professional journalists with online publishers, has raised $5.0M in a new equity funding round, according to a regulatory filing from the firm today. According to the filing, a single investor participated in the funding. Scripps Company.

Sherman Oaks 138

Sherman Oaks Ventura Equity Advertising 138

Startup Professionals Musings

AUGUST 21, 2021

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. Switch your focus from product development to sales. Now is the time to start buying your competitors, rather than just crushing them, or trying to develop enough new products internally to overrun them.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon also said it has promoted founder Craig Roah to President, Josh Wexler to Senior Vice President Market Development, and Seizo Welch as SVP Finance. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M. READ MORE>>.

Clearstone 100

Clearstone Equity Advertising Research 100

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers. What is ClickTripz?

Advertising 100

Advertising Startup Software Review Platform 100

Both Sides of the Table

MAY 15, 2010

But when the finally convert the debt to equity the round gets filed with the SEC and thus journalists often pick up on it. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

AUGUST 15, 2014

Los Angeles-based Kixer (www.kixer.com) has figured out one way--which is to connect those mobile users with ads from app developers, who have the opposite problem of trying to boost their user base. Right now, half of Facebook''s revenues comes from app developers getting users to install their products. What''s your background?

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

SEPTEMBER 17, 2013

Dollar Shave Club  the largest razor subscription service  continues to grow, and we are looking for a smart, passionate, and dedicated individual to join the Dollar Shave Club Development Team. Senior IOS/Mobile Engineer , DogVacay. And were on the lookout for inspired individuals to join us in that pursuit.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital.

Media 100

Media Capital San Diego Platform 100

socalTECH

JANUARY 7, 2019

There was no monetary reward for those who participated (and Startup Boost does not take fees or equity from the companies that we help). Matt also previously held executive positions in integrated marketing and advertising at Yahoo and Apple, and has consulted with numerous companies on business growth and go-to-market strategy.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

FEBRUARY 15, 2011

Last week, Los Angeles-based FastPay (www.fastpaypartners.com) announced a round of funding and its services for providing advanced payment to online publishers, application developers, and game developers. On one hand, you've got publishers, on the other, advertisers. Tell us a little bit about what FastPay is about?

Advertising 133

Advertising .Net Startup Funding 133

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. Restricted Supply: We love the content that is produced by the companies that are the primary suppliers to hulu: Modern Family, The Office, The Simpsons or even classics such as Arrested Development.

Hulu 292

Hulu Technical Review Content Advertising 292