Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. That story can be in print or in multimedia form.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. For most who don’t yet use Snapchat frequently I know the economic case feels like a stretch of the imagination because you’re caught up in the original Snapchat and I’m trying to offer a perspective about where the puck may be going.

Snapchat 150

Snapchat Advertising Media Platform 150

Xconomy

MARCH 1, 2018

Thanks to advertising blitzes from companies like Ancestry.com and 23andMe, Joe and Jane Consumer might know that their genetic blueprint and $100 or so can dig up insights about their genealogy. “The majority of our customers are. “The majority of our customers are.

Entertainment 68

Entertainment Advertising Customer Custom 68

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. What’s So Cool About Coull? This article originally appeared on Forbes HERE.

Customer 226

Customer Custom Entrepreneur Advertising 226

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. “People still want calls …&#.

Mobile 329

Mobile Advertising Media Marketing 329

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We recently had the opportunity to sit down with co-founder Sean Kilbane and talk about, well, a bit of everything. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment.

Entertainment 98

Entertainment Advertising Startup Media 98

socalTECH

AUGUST 18, 2010

The kiosk, developed with the Montrose Settlements Restoration Program and Pavement LA, teaches kids about pollution and its effects on wildlife and the environment. Financial details of the win were not disclosed. The firm is headed by Bruno Uzzan.

Redondo Beach 165

Redondo Beach Education Los Angeles Entertainment 165

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What is NowLive all about?

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. Their relationship with fans is 24/7 and, regardless of how you feel about the family, their popularity is a clear indicator of this new always-on connection between public figures and their fans. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

Both Sides of the Table

FEBRUARY 12, 2017

This had an impact on the 2008 election where apparently groups of DIGG publishers would promote positive stories about Obama and negative stories about Hillary Clinton (sound familiar?). Wasn’t Jonah worried about “platform risks?” I asked Jonah about this. “I Video is the new HTML.”

Buzzfeed 210

Buzzfeed Media Content News 210

Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. Who uses your service, and why?

Startup 220

Startup West Hollywood Metrics Entertainment 220

TechCrunch LA

MAY 13, 2018

Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment , the collaboration between Nike and Lamar marks a series of firsts for the world’s largest sports and lifestyle brand. The combined effort is the first capsule collection that Nike has done with a musician. ”

Los Angeles 227

Los Angeles Report Activity Sales 227

Both Sides of the Table

SEPTEMBER 19, 2017

S**t’s About to Get Real Herb Scannell is teaming up with mitú’s founder & president Beatriz Acevedo who oversees content production, talent development and social impact. Advertisers, wake the f**k up. How about your largest increases in car sales? Or how about your biggest gains in beauty products?

Media 269

Media Content Course Technical Review 269

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

FEBRUARY 4, 2013

When it's all about trading, swapping, lucky finds, and more--explains Dan Murillo , who is CEO and Founder of Little Black Bag (www.littleblackbag.com), an online e-commerce community based in Los Angeles. Can you talk about what Little Black Bag is and the origins of the company? They tell their friends about the site.

Commerce 153

Commerce Sites Entertainment Social Network 153

socalTECH

MAY 14, 2013

That one thing, in the case of Los Angeles-based FamousBirthdays.com , is creating an online resource all about--you guessed it--famous birthdays. Our company had actually acquired a few different websites about two and a half years back. Evan Britton: We really don''t think about it. Evan Britton: I''m an Internet market guru.

Google 236

Google Sites Startup Web 236

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. Can you talk about your background, for those who aren't familiar with what you've done? What is Aggregage? Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

SoCal Tech Calendar

JULY 14, 2009

Network and meet other Industry leaders from studios, content providers, carriers, mobile start ups, brands, etc to discuss timely and topical issues surrounding all aspects of mobile entertainment. How is money being made from studio's to advertisers? Is advertising the answer? who's keeping up and who's not?

Mobile 100

Mobile Hollywood Advertising Startup 100

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. What’s So Cool About Coull? Coull Entrepreneurs Get More Customers.

Customer 133

Customer Custom Entrepreneur Advertising 133

InfoChachkie

JULY 9, 2012

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Better videos engage more viewers, which attract additional advertising dollars. . He is not alone.

Google 133

Google Develop Development Funding 133

socalTECH

NOVEMBER 19, 2018

We caught up with Kanaan to learn more about uCast Global. As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. Thats what uCast is all about. Kanaan Jemili:We have about six areas we focus on. What is uCast? Who are your core customers?

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

SEPTEMBER 19, 2020

A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Provide all this information in an About page. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.

Customer 160

Customer Custom FAQ Technical Review 160

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. Every day, there are people out there with tremendous knowledge about things. It's all about giving people a place for people to express their creativity and freedom.

Help 113

Help Commerce Platform Orange County 113

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

AUGUST 21, 2013

It’s a conference about the community, not as much a business conference. Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. They feel like they know everything about them because they watch their weekly and sometimes daily webisodes. You have to be there to appreciate it.

Conference 99

Conference Hollywood eHow Content 99

TechCrunch LA

AUGUST 15, 2018

Long known for its advertising, marketing, and entertainment technology companies, large business-to-business software vendors are cropping up across the Los Angeles region. Now, AuditBoard joins a growing list of Los Angeles business-focused software companies that are beginning to scale dramatically in the city.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. What is Sidebar all about? By using our analytics platform, they learn about what consumers want. We caught up with CEO Patrick Kennedy.

Content 189

Content Screening Mobile Customer 189

socalTECH

JANUARY 27, 2011

We thought it would be interesting to talk to the firm, so we connected with Nick Higgins who is the EVP heading up Joost and running its Santa Monica operations, to hear more about the spinout and Adconion's aggressive hiring plans in the area. Nick Higgins: Adconion was founded six years ago as an advertising network.

Santa Monica 149

Santa Monica Content Platform Networking 149

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Think about how you would sell in person. Don’t worry about major production value, but you do need great audio and clear messaging. In fact one YouTube market waiting to be dominated is Mommy bloggers. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

socalTECH

FEBRUARY 11, 2014

In government, there''s often superficial talk about adopting technology and working with industry--most of which is out of sync with the actual technology industry and reality, and is more window dressing than reality. You''re a veteran of the tech industry--can you talk a little bit about that? I think about that all day.

Los Angeles 203

Los Angeles Technology Startup Examples 203

Tech Zulu Event

MAY 10, 2013

We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. About Talenthouse: Talenthouse is the world’s platform for creative collaboration, connecting aspiring talent, established artists and brand advertisers.

West Hollywood 104

West Hollywood Hollywood Design Entertainment 104

socalTECH

NOVEMBER 28, 2012

We spoke with Andrew about the startup and what it's all about. They can choose to go to a dinner that is advertised, and if they've previously expressed interest in a person, we let them know if that person is going. It's trying to help people solve a problem they are passionate about. What's DinnerDate.com?

San Diego 264

San Diego Hollywood Mobile eHarmony 264

TechCrunch LA

JANUARY 23, 2020

On one hand, it’s about labels trying to evolve with the times, collecting revenues wherever audiences happen to be, whether that is in short-form user-generated video, in advertising that runs alongside that, or in a new music service capitalising on the new vogue for streamed media.

Services 182

Services Los Angeles Media Marketing 182