TechCrunch LA

MAY 13, 2018

Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment , the collaboration between Nike and Lamar marks a series of firsts for the world’s largest sports and lifestyle brand. The combined effort is the first capsule collection that Nike has done with a musician.

Los Angeles 227

Los Angeles Report Activity Sales 227

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They recommend up-sells and cross-sells of products.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

FEBRUARY 4, 2013

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. Dan Murillo: Little Black Back is what we call an entertainment shopping company. It's loosely based on the Japanese concept of a "lucky bag sale". READ MORE>>.

Commerce 153

Commerce Sites Entertainment Social Network 153

TechCrunch LA

AUGUST 15, 2018

The company counts major clients like TripAdvisor, Lululemon, HD Supply, Express Scripts and Spirit Airlines, among its roster of customers and will use the funding led by Battery to further expand its sales and marketing and product development efforts. “We were impressed with AuditBoard’s product and its customer traction.

Startup 155

Startup Cerritos Los Angeles IBM 155

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Entrepreneurs Get More Customers. <Break here> Skimlinks For The Video Age. .

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. I recommend creating new services and products for existing customers. Mass-produced products aren’t on anyone’s wish list anymore. Offer affordable personalization without a premium.

Customer 54

Customer Custom Technical Review Design 54

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING. Crazy right?

Entertainment 98

Entertainment Advertising Startup Media 98

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. They want a personable brand, before they will consider the product. Try branding yourself, not selling a product. New technologies are everywhere today.

Customer 99

Customer Custom Startup Content 99

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. Advertisers include Target, Kraft, Huggies, Hyundia, and more. Tickets are still available and can be purchased HERE. VP & GM, Digital.

Content 80

Content Silver Lake Electronic Arts THQ 80

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

FEBRUARY 20, 2013

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. They want a personable brand, before they will consider the product. Try branding yourself, not selling a product. New technologies are everywhere today.

Entrepreneur 111

Entrepreneur Startup Content Media 111

SoCal CTO

MAY 15, 2009

Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?" Does advertising work in the social networking world? Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. They get that no one wants to be sold to anymore.

Conference 99

Conference Hollywood eHow Content 99

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 101

Media Marketing Startup Framework 101

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

JULY 31, 2013

Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. 7 – The line between art and marketing/advertising is now very blurry. Videos are under 2 minutes.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Startup Professionals Musings

SEPTEMBER 3, 2013

Segments that come to mind include product tracking, navigation, safety, security, local business search, and payments. Broadcast sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) Branded entertainment. Channel incentives or rewards.

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. Michael Tringe: I went to USC film school, and graduated with a MFA in film production. I cofounded the company with a partner of mine, and we went to film school together.

Web 187

Web Content Startup Education 187

socalTECH

OCTOBER 29, 2008

The first market is in brand advertising, where we're working with ad companies and clients to create solutions for shows and exhibitions where guests can interact with a brand. The second one is in the entertainment market. How far along is your company, and are companies using your products? What we have in the U.S.

Startup 100

Startup Advertising Los Angeles Sales 100

socalTECH

JUNE 15, 2011

It also allows celebrities to talk to their fans, and offer them the opportunity purchase innovative, digital, personalized products like e-cards and invitiations. If you're an IP holder, if you're Coldplay, you can generate revenue from our innovative digital products, while building your fan base. How did the company come about?

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Startup Professionals Musings

AUGUST 2, 2012

Segments mentioned include product tracking, navigation, safety, security, local business search, and payments. Sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) Branded entertainment. Incentives or rewards.

Services 82

Services Competition Mobile Entertainment 82

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Startup Professionals Musings

JANUARY 27, 2011

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Try branding yourself, not selling a product. Sell yourself as the expert, and business sales will follow. New technologies are everywhere today.

Media 91

Media Startup Company Companies 91

Startup Professionals Musings

JANUARY 12, 2013

Sites like KickStarter have for years offered rewards and pre-sales for crowd investments, but real equity won’t be legalized until sometime this year for people other than accredited investors. Minimum Viable Product (MVP). It suggests the minimum features to allow the product to be deployed and get feedback, and no more.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

socalTECH

DECEMBER 1, 2009

Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing. digiday:APPS is a one of a kind event. If you have an app, are thinking about building one or better, yet, parterning with one, this is a must attend conference.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Tech Zulu Event

SEPTEMBER 19, 2012

Attending discussions at SMWLA week is a great opportunity to learn and mingle with some of the world’s top content creators, strategists and all around top-tier digital influencers in Los Angeles, the mecca of entertainment. They have broken events down by two hubs: Social Tech , and Entertainment. ENTERTAINMENT HUB.

Social Media 92

Social Media Los Angeles Media Angel 92

Tech Zulu Event

APRIL 1, 2013

Mike Tringe earned his BA in History and Science from Harvard, and his MFA in Film Production from USC. He’s worked as an English and Film teacher at the American School of Tangier, and has also assistant taught film production at USC. Sara Akhteh received her BA in Film Theory from UCSC and her MFA from USC in Production.

Web 93

Web USC Course Guide 93

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. IMVU wasted time and money building stuff that did not drive sales. In fact, Customer Experience (CX) turns the product development chart upside down. Talk to them directly.

Customer 72

Customer Custom Blogging Startup 72

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Justine Ezarik (a.k.a. NewTek Inc.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Tech Zulu Event

NOVEMBER 12, 2013

We have been based in LA for around 45 years and we have deep roots in entertainment and media. On the legal side, my practice in North California and we have an advertising and media group in New York City. We still need some IPOs and some big trade sales to happen to validate the market in a big way.

Los Angeles 84

Los Angeles Media Invest Startup 84

InfoChachkie

MARCH 24, 2016

For instance, in the High Tech Sales class, we discussed the necessity of tracking ad performance. Since we have released our product, and are now looking to acquire new users, this has proven to be extremely valuable for getting a high return from our advertising expenditures. And where are you planning to go with it?

Startup 100

Startup Sites Research Santa Barbara 100

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. Think of looking at a dot graph of your business sales in virtual reality.

Startup 79

Startup Mentor Platform Help 79

InfoChachkie

AUGUST 4, 2014

Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did. Whether our presence is print advertising or we are featured in a story, print just doesn''t sell like it used to. How has this reality impacted your customer acquisition strategies?

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Justine Ezarik (a.k.a. NewTek Inc.

Los Angeles 49

Los Angeles Angel Social Media Media 49