socalTECH

JULY 19, 2017

Los Angeles-based AdGreetz , the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release.

Entertainment 113

Entertainment Advertising Los Angeles Technology 113

Tech Zulu Event

JUNE 10, 2014

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here. commercial real estate market.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

socalTECH

JULY 8, 2014

MGID , a provider of native advertising services and technology, said Tuesday that it is moving its U.S. headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York.

Los Angeles 153

Los Angeles Angel Advertising Entertainment 153

socalTECH

MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. Crawford is a member of the board of Lionsgate Entertainment, and previously was a portfolio manager at Capital Research and Management. READ MORE>>.

Idealab 164

Idealab Advertising Mobile Pasadena 164

socalTECH

DECEMBER 4, 2019

AWS said the new, direct access to AWS will be useful in a number of areas, including media and entertainment (for gaming, 3D modeling, video processing, and other related media processing); electronic design automation; advertising technology and ad serving; and machine learning.

Los Angeles 100

Los Angeles Cloud Computing Angel Artificial Inteligence 100

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

MAY 9, 2012

GumGum , the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. READ MORE>>.

GRP Partners 170

GRP Partners Advertising Entertainment Capital 170

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. The post Beyond Entertainment | Social Media as a Tool for Marketers appeared first on TechZulu. It’s a phenomenon that’s made corporate America stop, think, and open its eyes to a new approach.

Social Media 82

Social Media Entertainment Media Tool 82

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

socalTECH

APRIL 12, 2011

First off, talk about your involvement in some of the companies here, and also explain your view of where Los Angeles is going in the technology world? It's about the user experience, the interface, and it's very not about the technology. That's a byproduct of the entertainment industry. Derek Norton: Technology is a commodity.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Custom Customer 120

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

IP 100

IP Competition Technology Company 100

socalTECH

JANUARY 13, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture.

Ticketmaster 164

Ticketmaster Clearstone Advertising News 164

Tech Zulu Event

OCTOBER 24, 2013

A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. On October 24th tech enthusiast will come together to discuss the latest in Disruptive Technologies Impacting the Future of Gaming. Josh Yguado - President SGN.

Technical Review 76

Technical Review Technology Activision Entertainment 76

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed. As part of the acquisition, the firm said it has changed its named to Ubermedia.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. intersection of technology and music. Combine that with the growing startup community here, and you end up with at. Music Prodigy.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

TechCrunch LA

MAY 13, 2018

Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment , the collaboration between Nike and Lamar marks a series of firsts for the world’s largest sports and lifestyle brand. The SNKRS app is only one example of Nike’s innovative approach to integrating technology and fashion. ”

Los Angeles 227

Los Angeles Report Activity Sales 227

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 226

Custom Customer Entrepreneur Advertising 226

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

AUGUST 18, 2010

Total Immersion's technology is used to insert real-time, interactive graphics into a live video stream, and have been heavily applied to the entertainment and advertising markets. Financial details of the win were not disclosed. The firm is headed by Bruno Uzzan. READ MORE>>.

Redondo Beach 165

Redondo Beach Education Los Angeles Entertainment 165

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING.

Entertainment 98

Entertainment Advertising Startup Media 98

socalTECH

JUNE 9, 2010

Army and Air Force are using the firm's technology. Army is using Total Immersion for an augmented reality entertainment game which allows users to race against MRAP and Stryker armored vehicles via the web and at certain NASCAR events. According to Total Immersion, the U.S. The game is part of the U.S. Army's recruiting efforts.

Entertainment 154

Entertainment Advertising Web Los Angeles 154

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187

Paramount Entertainment Hollywood Content 187

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

MARCH 24, 2009

Los Angeles-based Interpolls , a provider of rich media advertising technology, announced this morning that Twentieth Century Fox Home Entertainment is using the firm to promote the Blu-ray and DVD release of "Slumdog Millionaire." Tags: slumdog content interpolls movie widget advertising rich mililonaire media.

Advertising 100

Advertising Entertainment Media Content 100

SoCal Tech Calendar

MAY 1, 2009

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Platform Entertainment 100

SoCal Tech Calendar

APRIL 30, 2009

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Platform Entertainment 100

SoCal Tech Calendar

APRIL 29, 2009

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Platform Entertainment 100

SoCal Tech Calendar

APRIL 28, 2009

Digital Hollywood represents the total Transformation of the Industry: The TV Platform; Smartphone Platform, Broadband Platform, Games Platform; A Reinvention of the Entertainment, Advertising and Technology Industries. See [link] (more).

Digital Hollywood 100

Digital Hollywood Hollywood Platform Entertainment 100

socalTECH

JUNE 30, 2010

Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. Financial impact of the win was not disclosed.

Screening 145

Screening Entertainment Advertising Los Angeles 145

socalTECH

JUNE 24, 2009

Los Angeles-based Big Stage Entertainment , which develops avatar creation technology for turning photos into animated, 3-D likenesses, said Wednesday that the firm has launched a new effort targeted training content creators on the firm's products. Tags: bigstage stage entertainment avatar content. READ MORE>>.

Content 100

Content Tech Coast Angels Mission Ventures Entertainment 100

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. So my strategy was to focus on technology heavy companies who could bring measurability and performance to inefficient parts of the digital media landscape.

Mobile 329

Mobile Advertising Media Marketing 329

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

Tech Zulu Event

JUNE 19, 2012

LA City Council Member Eric Garcetti will give the opening keynote for the inaugural Silicon Beach Fest , a celebration of digital innovators in startups and entertainment happening June 21 – 23. The moniker Silicon Beach refers to the technology scene in Los Angeles concentrated around the areas of Santa Monica and Venice.

Rustic Canyon 104

Rustic Canyon Santa Monica Entertainment Journal 104

Tech Zulu Event

DECEMBER 31, 2013

Transmedia” however, is defined as is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. Advertising Business Entertainment Chris Denson Innovation Crush Interview Jeff Gomez Podcast Starlight Runner'

Entertainment 78

Entertainment Platform Media Advertising 78