socalTECH

OCTOBER 24, 2018

According to the company, it has named Jeremi Gorman, former Head of Global Advertising Sales for Amazon as its new Chief Business Officer, and also named Jared Grusd, previously CEO of The Huffington Post, as Chief Strategy Officer of the company. Grusd had also served at Spotify, Google, and Oath. READ MORE>>.

Venice 113

Venice Google Advertising Sales 113

Startup Professionals Musings

JANUARY 1, 2022

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. In 2003, just four years old, sales hit $1.5

Startup 131

Startup Google Advertising .Net 131

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

JANUARY 9, 2020

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Advantage Solutions says Quantum Networks also is on eBay, Newegg, Walmart.com, Reverb, and Google Shopping.

Networking 100

Networking NewEgg Commerce Google 100

socalTECH

MARCH 7, 2014

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159

Layoffs Google Hollywood Content 159

Startup Professionals Musings

MARCH 26, 2017

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. In 2003, just four years old, sales hit $1.5

Google 55

Google Advertising .Net Entrepreneur 55

Startup Professionals Musings

OCTOBER 6, 2012

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. In 2003, just four years old, sales hit $1.5

Google 90

Google Advertising Entrepreneur Ideas 90

socalTECH

FEBRUARY 3, 2017

Culver City-based online advertising software developer SteelHouse said this week that it has named Natalie Serota as its new VP, Head of Business Development. Steelhouse provides its software to brands, helping them with retargeting and prospecting campaigns through display, mobile, and social channels.

Culver City 100

Culver City Google Advertising Software Development 100

Tech.Co

MARCH 25, 2022

Another reason could be a steep drop in sales growth rate since the start of the pandemic, when many people suddenly became interested in getting groceries dropped off at their door. Instacart Explores Advertising. Now, it has dropped that valuation to just $24 billion, a drop of 38%. For example, Walmart Grocery charges $9.99

Advertising 116

Advertising Tool .Net Google 116

socalTECH

APRIL 6, 2011

ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal said it will train SureFire's dedicated sales force to sell its products and services. Business details of the alliance were not announced.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

Startup Professionals Musings

JULY 28, 2011

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. In 2003, just four years old, sales hit $1.5

Google 89

Google Advertising Entrepreneur Ideas 89

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. Pinterest said earlier last year it had topped Google+, LinkedIn and YouTube combined, for example and beat Twitter in February the same year.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At this point, we’re a little over 400 people, and we manage upward of $500 million in spend on Facebook and Google, including Instagram and YouTube. Primarily here in LA, which is kind of the hub of these companies, but also all over.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JULY 31, 2013

In what might easily be the most number of executives announced at once in Southern California, Los Angeles-based online advertising marketplace The Rubicon Project announced ten new executives across engineering, data, administrative and operational strategy, legal, financial and business development. READ MORE>>.

Chief Technology Officer 164

Chief Technology Officer ReachLocal Southern California Advertising 164

Startup Professionals Musings

JUNE 23, 2010

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. In 2003, just four years old, sales hit $1.5

Google 88

Google Advertising Entrepreneur Startup 88

socalTECH

JANUARY 9, 2018

According to REX, the funding included investments from Scott McNealy, co-founder and former chief executive officer, Sun Microsystems; Dick Schulze, founder, Best Buy; Gordon Segal, founder, Crate and Barrel; Amit Singhal, former senior vice president of search, Google; Jack Greenberg, former chief executive officer, McDonalds; and others.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising. Or can they?

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model.

Funding 133

Funding Activity Customer Custom 133

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. Outside of Facebook, Google is the internet.

Technical Review 223

Technical Review Glendale Advertising Google 223

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. Outside of Facebook, Google is the internet.

Technical Review 211

Technical Review Glendale Advertising Google 211

Startup Professionals Musings

MAY 6, 2023

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google.

Statistics 120

Statistics Research Report Newsletter 120

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). In the US alone there are 30 billion inbound sales calls every year.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 95

Media Framework Social Media Metrics 95

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He has also been a Regional Sales Director and National Account Director for Facebook.

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

NOVEMBER 13, 2013

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. In 2003, just four years old, sales hit $1.5

Entrepreneur 93

Entrepreneur Google Advertising .Net 93

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. In April of 2010, we put up Dealcurent.com, and we started indexing number one on Google for daily deals software. Jimmy Hendricks: We make a percentage of every sale.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Elbaz sold Applied Semantics to Google in 2003, for pre-IPO stock, reaping first round investors more than a 100x return on their investment. which he sold to AOL.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Both Sides of the Table

JANUARY 6, 2014

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how much energy to put into channel partners vs. direct sales. how to evolve our management team.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

AUGUST 14, 2020

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google.

Marketing 157

Marketing Statistics Research Report 157

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Advertisers are known for their creative focus, not focus on analytics. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235