Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

Both Sides of the Table

AUGUST 21, 2011

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Offer premium services after user is hooked.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

MARCH 4, 2014

According to the two, the deal gives both video-on-demand and linear rights as part of an Internet streaming video service. The two also said they will work on such efforts as dynamic ad insertion, advertising on mobile devices, and related efforts. READ MORE>>.

Media 147

Media Burbank Hollywood Content 147

Both Sides of the Table

JULY 13, 2012

Tech Companies & Calls: I once read a quote on Twitter that said, If you use a tech service for free then product is you. Google, Facebook & Twitter all provide free services to end users and we eat them up. But they make the overwhelming majority of their money from advertising. But What About Mobile? Believe me.

Mobile 311

Mobile Technical Review Google Screening 311

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Custom 172

Custom Customer Marketing Social Media 172

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Media 100

Media SoCalTech Advertising Mobile 100

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Class Mobile 153

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Offer premium services after user is hooked.

Develop 138

Develop Development Platform Mobile 138

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

FEBRUARY 20, 2014

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners'

Marketing 147

Marketing Santa Monica Advertising Mobile 147

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

DECEMBER 14, 2015

Los Angeles-based online advertising marketplace operator Rubicon Project has scored a win in the Middle East, with Dubai-based Digital Media Services (DMS). Rubicon said that DMS is the digital arm of the Middle East's largest media representation house, Choueiri Group. Financial impact of the deal was not announced.

Advertising 100

Advertising Media Los Angeles Mobile 100

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Custom 146

Custom Customer Marketing Startup 146

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. So, it''s no surprise that the area--specifically, San Diego--was chosen for the pilot launch of a new service from eBay, called Close5 (www.close5.com),

San Diego 100

San Diego Mobile Marketing Sites 100

SoCal Tech Calendar

SEPTEMBER 19, 2008

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

Advertising 100

Advertising Product IP Content 100

socalTECH

JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. Financial terms of the buy were not disclosed.

Networking 153

Networking Glendale Advertising Acquisition 153

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. READ MORE>>.

OpenX 138

OpenX Custom Customer Yahoo 138

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 101

Social Media Media Entrepreneur Metrics 101

SoCal Tech Calendar

OCTOBER 14, 2010

Wednesday, October 20, 2010 -- Dealmaker LA - Is location/geo the key to finding the mobile audience?There's There's a new audience in town.and it's mobile. According to this article , Millenial Media found that 30 percent of mobile subscribers accessing retail content cannot be reached online or in-store.

Mobile 100

Mobile Commerce Advertising Content 100

socalTECH

MARCH 31, 2009

Los Angeles-based GoTV Networks has launched a new mobile, social networking application focused on sharing pictures, videos, and text with their friends and family. GoTV Networks explained that it will support the new application with a combination of advertising and future micropayment subscriptions. READ MORE>>.

Social Network 113

Social Network Networking Mobile Google 113

socalTECH

AUGUST 6, 2013

Los Angeles-based Wi-fi network operator Boingo Wireless is looking to help advertisers attract Android and iOS users, with a new program which combines free Wi-Fi with app downloads. Boingo said the new App Download product is being offered through Boingo Media, its advertising and sponsorship services group.

Advertising 124

Advertising Networking Mobile Los Angeles 124

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs.

Orange County 185

Orange County SoCal Southern California Social Media 185

TechCrunch LA

OCTOBER 19, 2019

. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” In acquiring Kik, the holding company is expanding its mobile app portfolio.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

MARCH 2, 2012

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Discover the what the future holds for you and this game changing media platform. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

socalTECH

OCTOBER 31, 2013

Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. NantWorks said it will use the business to help launch its mobile-based health and image recognition mobile solutions further into the market.

Acquisition 147

Acquisition Mobile Advertising Research 147