Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

AUGUST 15, 2014

Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Custom 146

Custom Customer Marketing Startup 146

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? We perfected that in text format, and very simple formats.

Demand 240

Demand Media eHow Content 240

socalTECH

JUNE 21, 2012

Los Angeles-based online coupon and deal site Savings.com has been acuqired by Cox Target Media , Cox announced Thursday afternoon. Cox said the buy "substantially expands" its business across traditional, digital, social and mobile platforms. Financial terms of the buy were not disclosed. households by mail. in funding.

Media 164

Media Acquisition Los Angeles Platform 164

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks.

Venice 178

Venice Paramount Advertising Los Angeles 178

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. I recommend that you experiment to find the best sites for your business, with the majors including Twitter, Facebook, Instagram and YouTube.

Marketing 94

Marketing Social Media Technical Review Custom 94

socalTECH

MARCH 2, 2012

Have you every clicked on a mobile ad on your iPhone or Android phone, and found that the ad you clicked into wasn't usable on your mobile phone? Jason Crilly: We're doing mobile landing pages. We're creating really good looking, really easy to use, really effective mobile landing pages. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.

Advertising 100

Advertising Mobile Social Media Startup 100

socalTECH

FEBRUARY 3, 2012

Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. Fandango said the push will include both the Super Bowl advertising spot, social media outreach on Facebook and Twitter, as well as promotion across its site and apps.

Fandango 176

Fandango Southern California Hulu Social Media 176

socalTECH

OCTOBER 12, 2015

Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. Omar Nicola: When we launched the company, it was no surprise that content publishers were struggling to monetize their mobile audience. Most people really hadn't tapped into the mobile web.

Mobile 100

Mobile Startup Content Advertising 100

socalTECH

JUNE 27, 2013

Myspace said that so far, it has had 31 million unique site visitors check out the new site, two weeks after its new launch , and that users are also downloading its new iTunes app (995,000 downloads so far). Myspace also said that 34 percent of the traffic to its new site is coming from mobile users.

Sites 168

Sites Blogging Media Advertising 168

socalTECH

NOVEMBER 14, 2012

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs. READ MORE>>.

Orange County 185

Orange County SoCal Southern California Social Media 185

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. Pulse on the People.

Social Media 82

Social Media Entertainment Media Tool 82

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Discover the what the future holds for you and this game changing media platform. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. TweetUp will power the ads on both Twidroyd, as well as the popurls site. Tags: tweetup twidroid merger acquisition idealab android phone mobile twitter.

Idealab 189

Idealab Social Media Acquisition Pasadena 189

TechCrunch LA

MARCH 26, 2020

. “Understanding the decisions state and local governments make and their impact on the community is not only important, but gives people a greater connection to their local leaders and the media,” said Marci McCue, VP of Content and Communications at Flipboard.

News 156

News Journal San Diego IP 156

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Social Media 55

Social Media SEM Startup Advertising 55

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

socalTECH

JULY 1, 2014

In today''s online world, there are audio streaming sites (Spotify et al), and there are video streaming sites (Youtube, Vevo, etc.); However, one local startup-- Vadio (www.vadio.com)--is hoping to bring those worlds together, by using technology to automatically add and synchronize video streaming to existing, audio streaming sites.

Platform 164

Platform Startup Content Sites 164

socalTECH

FEBRUARY 24, 2009

Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. According to accounting and advisory firm CNM LLP, it has partnered with Gumiyo to deliver collateral, advertisements, business cards, and other media via SMS from its web sites. READ MORE>>.

Woodland Hills 100

Woodland Hills Custom Customer Southern California 100

socalTECH

MAY 27, 2011

TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. The site includes message boards about movies, fashion, celebrities, music, and more. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Social Media Social Network Entertainment 133

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Startup 99

Startup Social Media SEM Advertising 99

socalTECH

OCTOBER 15, 2009

Westlake Village-based Move , which operates a network of online real estate-focused web sites, said late Wednesday that it is in a joint venture with Builder Homesite focused on new home builders. Financial details of the joint venture were not disclosed. READ MORE>>.

Westlake Village 100

Westlake Village Web Advertising Sites 100

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Custom 60

Custom Customer Marketing Social Media 60

Tech Zulu Event

FEBRUARY 7, 2013

Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information. Hence the emergence of Source13, a new mobile conference produced by Flurry. How do you discover the right people to follow?

Mobile 71

Mobile Technical Review Platform Startup 71

socalTECH

JULY 18, 2012

In a mobile world, what's a unique way to reach out to your friends and others? One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Custom 189

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. The now-public. The firm, based in Pasadena, has dozens of.

Technical Review 279

Technical Review Company Companies Southern California 279