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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249
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StartEngine Debuts Eight New Startups At Demo Day

socalTECH

StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon. READ MORE>>.

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eHarmony Gets A Makeover

socalTECH

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. Warren recently returned to head up eHarmony as CEO, and the company has been making a concerted push to grow its services.

eHarmony 178
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Interview with Mickie Rosen, Tecca

socalTECH

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. Right now, we're working on integrating more data from around the web, and our goal is to really aggregate and curate the information out there. What was behind that decision?

Incubator 239
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.

Mobile 282
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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

Think about how many images are on the web. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It