Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

MAY 13, 2013

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

SEPTEMBER 23, 2013

ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. Pricing on the new tool was not announced. reachlocal marketing software leads management launch advertising saas' READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

NOVEMBER 9, 2010

Los Angeles-based Bid4Spots , which operates an online reverse auction site for radio advertising, has extended into display media advertising, the firm said Tuesday. to its reverse auction, which is used to fill unsold radio airtime without impacting advertising rates on a station's price sheet. READ MORE>>.

Media 157

Media Advertising Los Angeles Pricing 157

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

JULY 8, 2011

Beverly Hills-based Adly , the online Twitter advertising site headed by Arnie Gullov-Singh, said Friday that it has rolled out a new, analytics offering for celebrities and brands. Pricing on the new analytics offering was not announced. READ MORE>>.

Beverly Hills 185

Beverly Hills Advertising Pricing Sites 185

socalTECH

SEPTEMBER 20, 2010

The price is a premium of approximately 46.5 percent over its closing price Friday. Internet Brands owns a wide network of online web sites in a number of verticals. Tags: internet brands merger acquisition private equity advertising. According to Internet Brands, Hellman & Friedman will pay $13.35 READ MORE>>.

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Tags: rubicon project advertising publishing online. Overall, the firm reported CPMs are up about 38% in Q2.

Clearstone 165

Clearstone Advertising Pricing Report 165

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Then, enterprise sales managers assemble pricing rules to ensure their pricing integrity is protected and all channels have a level playing field. In digital advertising, we have it backwards.

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

JULY 10, 2015

To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model.

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

DECEMBER 16, 2011

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times. In the report, the Times says that TrueCar is now on track to reach $100M in revenues this year.

Truecar 113

Truecar Santa Monica Pricing Report 113

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. That new service also has pre-negotiated prices, and the vendors are pre-screened and background checked.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

JANUARY 16, 2012

Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar was charging dealerships a "success fee" for sales made due to leads from the site. READ MORE>>.

Truecar 185

Truecar Santa Monica Advertising Sales 185

socalTECH

AUGUST 16, 2013

They''re mostly C level executives, and households with incomes of over $200,000 a year, which makes advertisers on our site such as Neiman Marcus, LVMH, Mercedes, Ritz Carlton, and Mandarin Oriental a big component of our business. You get access to luxury at a discount price. That lets us be super aggressive in pricing.

Pricing 256

Pricing Sites Marketing SEM 256

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. million site visits in October alone. Tome Tome is another AI startup that's been causing a stir in 2023.

Startup 210

Startup Generative AI Newsletter Tool 210

Berkonomics

JANUARY 7, 2016

You can do the same for the various social media and streaming sites at Mention.com or by subscribing to a tool like Tweetdeck.com. You will be able to control (to a degree) the placement of your name in the rankings with a little work one step beyond search engine optimization. There is still a great place for traditional advertising.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

socalTECH

DECEMBER 11, 2008

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.

Westlake Village 100

Westlake Village Advertising Web Examples 100

socalTECH

OCTOBER 20, 2008

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. OpenX develops open source software used by online web publishers to manage advertising placement on their sites. READ MORE>>

OpenX 100

OpenX Services Advertising Pasadena 100

Startup Professionals Musings

FEBRUARY 15, 2019

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 76

Web Startup Sites Design 76

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. Customers skip over your ads, and easily find the real best deals through “best value” sites on the Internet.

Demand 126

Demand Customer Custom Startup 126

Startup Professionals Musings

JANUARY 16, 2022

You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. Facebook is indeed the largest growth site on the web, with almost three billion user accounts, all free. The challenge is not to undermine growth by a blind focus on profits.

Platform 118

Platform Snapchat Startup Course 118

Frank Addante

MAY 9, 2012

Sell it for whatever price you can. My roots are in the Internet advertising industry. Unlike online advertising, the primary goal in enterprise software is to get someone else to sell your product. In online advertising, we have it backwards. Sell whatever you want to who ever you want. Sounds crazy, doesn’t it?

Networking 79

Networking Advertising Sales Pricing 79

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. It’s a very product that allows you to do visual search of eBay, ETSY, Match.com, AllRecipes and several others sites. Provider of real-time data and predictive analytics for web site publishers.

Venture Capital 214

Venture Capital Startup Design S3 214

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

SEPTEMBER 20, 2013

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Local businesses won’t use a site until it has a critical mass of users.

Sites 84

Sites Content Sales Startup 84

Tech Zulu Event

DECEMBER 22, 2012

By taking a page out of STEAM’s playbook, Stacksocial seeks to provide instant gratification to its customers by offering software bundles at a price that’s easy to get behind. Not only do they get their intended program at a reduced price, they also get a chance to try out some new stuff for almost no additional cost.

Software 84

Software Web Design Pricing Course 84

socalTECH

NOVEMBER 9, 2011

Irvine-based Local Corporation , the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform.

Media 124

Media Guide Platform Acquisition 124

socalTECH

MAY 4, 2016

They go on to the site, list their property, including such details as address, parking, noise level, and square footage, pretty much the same as listing their house on a real estate site. Brian Tan: We make our money on advertising. There's a non-intrusive, banner ad on the site. Then, that gets uploaded to our database.

Beverly Hills 100

Beverly Hills Startup Sites Los Angeles 100

Startup Professionals Musings

FEBRUARY 11, 2017

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 62

Web Startup Sites Design 62

socalTECH

AUGUST 4, 2011

A $15 for $30 worth of deals offer from Los Angeles-based FamilyFinds.com sold out within hours, after the firm offered up the bargain on its deals site as part of a one year anniversary promotion. It's unclear how many offers the firm provided to users, however, an email with the deal was sent to users around 7:30 a.m.,

Email 140

Email Los Angeles Pricing Sites 140

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

JULY 12, 2013

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 99

Web Startup Sites Design 99

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Total raised: $125mm See: TechCrunch.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100