Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 79

Social Media Media Marketing Platform 79

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Orapup Sold $1 Million In Merchandise Before Going Into Production. If any ideas in the script take away from the core message for selling the product it will hurt it the effectiveness of the video. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Tech.Co

OCTOBER 28, 2020

They'll need to open a TikTok For Business account and select a product to feature, before auto-generating video ads that can link any interested TikTokkers directly to the merchant's Shopify store. Fitting the right audience to the right product will be tricky, but the potential upside is big. Who Will Take Advantage?

Help 149

Help Platform Startup Social Media 149

socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. These are also important for your product positioning in the competitor section of your business plan.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

DECEMBER 17, 2022

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106

Startup Pricing Cloud Computing Custom 106

socalTECH

APRIL 21, 2017

What's the secret to creating a profitable, successful, physical subscription based business--and to do that at the scale of large, consumer product goods (CPGs) companies? You need to understand what it means when a customer receives a product. For people who send things out, it's a chance to be in front of your customer.

Startup 145

Startup Product Custom Customer 145

Startup Professionals Musings

SEPTEMBER 9, 2018

For example, you may think that buying a commodity like bottled water is still all about price, yet buyers today check their smartphones first for positive brand reviews, environmentally friendly bottles, positive buzz from social media, and the nearest outlet for purchasing. Eliminate buying concerns that can slow or stop the sale.

Custom 94

Custom Customer Social Media Startup 94

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Utilize Popular Social Media Platforms. Incorporate Advertising into your Marketing Strategy. Increase Your On-Site SEO. Offer Discounts.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

DECEMBER 30, 2020

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. Start with a range of platforms, including social media, advertising, and a great website.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

InfoChachkie

JUNE 16, 2011

In social media, the underlying artifact of the ecosystem is that consumers are following people. What do you think the social media ecosystem will look like in three years and what role will a fully matured Ad.ly I have been monetizing social media for six years. For exact quotes, watch the videos.

Social Media 252

Social Media Platform Media Networking 252

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. Was this the latest Chinese product to take off in the US? He was driven by wanting to provide a great product. While still owning the business he now does $60 million in annual sales built from nothing.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

TechCrunch LA

SEPTEMBER 7, 2021

DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Custom 60

Custom Customer Marketing Social Media 60

Startup Professionals Musings

MARCH 20, 2020

Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 123

Pricing Cloud Computing Custom Customer 123

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 76

Web Startup Sites Design 76

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What do you mean by social targeting?

Social Media 113

Social Media Advertising Social Network Userplane 113