Startup Professionals Musings

JULY 3, 2022

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products.

Social Media 140

Social Media Media Snapchat Platform 140

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. The problem is that this is publicly available information that can and will be scanned by journalists and reported. When you file, you must be prepared.

Startup 355

Startup Funding News Press 355

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Tracking and performance reporting. Keyword research and budget forecasting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

APRIL 12, 2017

People expect blog posts, Tweets, panels, speeches. And then there are investors who want updates, calls, reports, check-ins. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. We’re expected to be at conferences, events, sales meetings and be publicly visible.

Activity 297

Activity Blogging Email Startup 297

socalTECH

APRIL 17, 2012

Pasadena-based X1 Discovery , the electronic discovery offshoot of X1 and Idealab, reported Tuesday that it has launched a fully cloud-deployable version of its software. The firm said the new X1 Rapid Discovery search product can be deployed anywhere in the cloud "within minutes", including deploying through Amazon Web Services.

Idealab 182

Idealab Pasadena Blogging Software 182

Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JUNE 8, 2020

I’m not proposing that anyone promise things that they don’t intend to deliver, but it’s time that founders switch to start selling their product before they build it, rather than believing the old adage of “if we build it, they will come.” People tend to forgive controversial views if you aren’t perceived as pushing a product.

Ideas 124

Ideas Tips Marketing Social Media 124

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. More important than finding a community, is creating one, with your blog and other social media engagement. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 135

Social Media Framework Media Metrics 135

Tech.Co

JULY 29, 2020

The change will affect “nearly all” of Google’s 200,000 employees, including contractors and full-time workers, according to The Wall Street Journal , which first reported the news. In a blog post in May, Google announced it would begin reopening its offices from early July this year. Remote Working: What Is Twitter Doing?

Google 158

Google Blogging Journal News 158

Tech Zulu Event

DECEMBER 16, 2013

750,000 for Scaling & Product development. Delighted about the $750,000 seed round Chippmunk CEO Brian Nickerson said, “Our passion and commitment to incomparable UX is at the core of what drives our team and we will continue scaling and investing in the product.”. Doubling user base & top-tier clients.

Seed Funding 79

Seed Funding Product Draper Develop 79

Startup Professionals Musings

FEBRUARY 26, 2022

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Even practical issues, like understanding reporter deadlines, and your own editing rights, are critical. Social media includes blogs, social networks, and video-sharing sites.

Media 118

Media Tips Social Media Startup 118

Xconomy

AUGUST 16, 2016

A recent Wall Street Journal article that raised the possibility of Biogen as the target of another huge pharma buyout cited the lack of productivity as a major driver of M&A in the pharmaceutical industry. The authors made the point that, given the size of companies today, a single garden-variety blockbuster hardly moves the needle.

Product 40

Product Journal Venture Capital Demand 40

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Tips 161

Tips Startup Social Media News 161

Both Sides of the Table

NOVEMBER 1, 2009

They communicated this to product management who looked at all of the internal requirements we had generated (e.g. and product management worked with me to decide what to build & when. Tim encouraged us to set up a blog and start talking openly about what we were doing as a company and inviting comments. They recorded it.

Organization 280

Organization Customer Custom Tips 280

TechCrunch LA

APRIL 12, 2018

Located at the southeastern tip of the San Fernando Valley, the Los Angeles suburb counts its biggest employers as the adhesive manufacturer Avery Dennison; the Los Angeles industrial team for the real estate developer CBRE; the International House of Pancakes; Disney Consumer Products; DreamWorks Studios; Walt Disney Animation and Univision.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

Both Sides of the Table

FEBRUARY 20, 2012

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Xconomy

MARCH 24, 2017

Rao (pictured above right) will report directly to Intel CEO Brian Krzanich, spokesman Daniel Francisco said today. Roughly seven months after Intel (NASDAQ: INTC ) acquired San Diego-based Nervana Systems, the chipmaker is consolidating its portfolio of artificial intelligence businesses in one group, headed by former Nervana CEO Naveen Rao.

Artificial Inteligence 40

Artificial Inteligence San Diego Blogging Writing 40

Startup Professionals Musings

SEPTEMBER 28, 2019

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. Brands need influencers working on their behalf because they provide the third-party credibility and social proof that validates their products.

Social Media 95

Social Media Media Snapchat Platform 95

Both Sides of the Table

APRIL 13, 2011

Brad on blogging. How did you start blogging? “My My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level.

Venture Capital 288

Venture Capital Startup Technical Review Software Review 288

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. I was thinking back to a few previous “insider baseball&# blog debates that raged for several weeks: AngelGate (aka Bin38 secret cabal), convertible debt vs. equity, bubble vs. not, and now the AngelList discussion.

Email 287

Email Blogging Venture Capital Writing 287

Both Sides of the Table

JANUARY 28, 2012

” Part of the beauty of blogging that in two sittings Fred was able to influence what was built over the next 12 months. I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. I believe in integrated products. I love using Yelp’s mobile product.

Web 334

Web Mobile Startup Software Review 334

Both Sides of the Table

OCTOBER 10, 2011

Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. Netflix announced the changes to its company via a blog post. A blog post! You don’t handle major announcements via a blog post and no touch points. Not a freakin’ blog post.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

MAY 22, 2019

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Even practical issues, like understanding reporter deadlines, and your own editing rights, are critical. Social media includes blogs, social networks, and video-sharing sites.

Press 96

Press Entrepreneur Social Media Training 96

Both Sides of the Table

AUGUST 14, 2017

I read commentary or Twitter or blogs and realize that there are also strongly held convictions that there are these evil VCs who do terrible things to mostly altruistic founders. But unlike the popular press reporting of this conflict — 80% of the time it is founder-to-founder conflict and not investor-to-founder conflict.

Startup 217

Startup Technical Review Equity Report 217

Xconomy

MAY 10, 2019

An April report from Evaluate Pharma predicted sales of orphan drugs to rise 12 percent a year between now and 2024, when they will account for an estimated 20 percent of worldwide prescription drug sales. The field has gotten so competitive that multiple products are on the market for some diseases.

Pricing 97

Pricing Sales Competition Report 97

Xconomy

JULY 19, 2019

The opioid crisis reaches all corners of the nation, and newly released data this week revealed how the growth of the epidemic tracked with a massive increase in the production and distribution of these drugs. From 2006 to 2012, the number of pills distributed to pharmacies increased by more than 50 percent.

Report 93

Report Media Marketing Product 93

Startup Professionals Musings

JULY 7, 2021

Every reported problem likely means that many similar ones went unreported. Trying to disappear from the online world, or penalize it, is never productive, and may imply that you have something to hide. You can remove items from your article or blog, but people do notice, and may escalate their concerns on another forum.

Social Media 144

Social Media Media Summary Satisfaction 144

Both Sides of the Table

JANUARY 30, 2013

But it was reported compassionately by Christina Allen in this moving piece on Pando Daily. “You’d imagine your favorite founder, VC, blogger, political figure, billionaire, whatever has a stress free life pontificating about how to build the next really cool, society-altering product or changing a city, state or country.

Blogging 400

Blogging Startup Ideas Press 400

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product.

Marketing 106

Marketing Startup Social Media SEM 106

Xconomy

AUGUST 14, 2020

Four years after its microbiome therapy failed in a mid-stage study, the company reported early positive data from a pivotal test of its treatment for a type of gut infection. The road of drug development is rife with detours and disappointments but Seres Therapeutics showed this week that course corrections can work.

Study 63

Study Course Report Company 63

socalTECH

DECEMBER 26, 2018

Their report crystallized the opportunity and pathways to moving SoCal forward as one of the leading global innovation ecosystem. So while new product introductions are exciting, often there is a delay until we see meaningful benefit to everyday life. What was the biggest news for your organization in 2018?

Southern California 113

Southern California SoCal Pasadena Startup 113

Startup Professionals Musings

AUGUST 9, 2014

There is real value in doing the key things yourself, before your startup is even started: Demonstrate thought leadership before selling a product. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Capitalize on yourself early.

Entrepreneur 102

Entrepreneur Social Media Startup Blogging 102

socalTECH

JANUARY 9, 2014

From that experience, I was looking at every coupon, deal, and product site out there, because they were very active on the M&A front. Sameer has several years of experience in product, and Chris is an outstanding developer, engineer, and architect. They sell these products which consumers are just not familiar with.

Internet Brands 257

Internet Brands Content Startup Sites 257

Both Sides of the Table

SEPTEMBER 10, 2012

I read this story on Ivan Kirigin’s blog that shows that Quora was posting which articles you’re reading to other people without your consent. You can turn it off, but they defaulted it to an on setting to drive more adoption of the product. We all remember the brushback Facebook had when they launched Beacon.

Blogging 328

Blogging Content Press Startup 328