TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.

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Marketing Newsletter Technical Review News 246

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. It has so far raised around $9 million in funding from investors including IDG, Sequoia Capital China and, most recently, Baidu Ventures. How China’s synthetic media startup Surreal nabs funding in 3 months.

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Generative AI Marketing Artificial Inteligence Template 182

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

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Acquisition Media Los Angeles Google 136

socalTECH

FEBRUARY 25, 2016

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.

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socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. Affinity Group is a partnership between TPG Growth and Evolution Media.

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Artificial Inteligence Software Marketing Los Angeles 113

socalTECH

JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00 and $16.00 READ MORE>>.

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Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Custom 170

socalTECH

SEPTEMBER 22, 2014

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. Adaptive Medias is led by Qayed Shareef. Adaptive Medias is led by Qayed Shareef.

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Media Advertising Venture Capital Los Angeles 138

socalTECH

DECEMBER 30, 2013

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. According to Manalto, the funding came from Europlay Capital Adivsors, Raven Capital, as well as high net worth individuals from Australia. The company is led by Anthony Owen. READ MORE>>.

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socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. READ MORE>>.

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Sales Marketing Santa Monica Media 213

socalTECH

FEBRUARY 7, 2019

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. Financial details of the investment were not announced.

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Marketing SEO Funding Social Media 113

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M According to Greenfly, the funding round was led by Alpha Edison, and also included Iconica Partners, Elysian Park, and Corazon Capital. in a Series B funding, the company said today.

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Marketing Funding Santa Monica Social Media 133

Both Sides of the Table

MAY 23, 2012

Many observers of the venture capital industry have questioned whether its best days are behind it. Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. This article originally ran on PEHub.

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Venture Capital Capital Technical Review Startup 347

socalTECH

JUNE 9, 2014

GoDaddy , the parent company of Los Angeles premium website hosting service Media Temple , has filed for an IPO--in the process, showing that the company paid $94.48M in cash for Media Temple. Morgan, Citigroup, Barclays, Deutsche Bank Securities, RBC Capital Markets, KKR Capital Markets, and Stifel.

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Media .Net Acquisition Los Angeles 164

socalTECH

SEPTEMBER 23, 2019

Raising capital for a female-led startup can be very diffiult--which is what Justine Lassoff and Melinda Moore found out when they started their own company, LovingEco, in Los Angeles. Melinda Moore: One of the things required to create, build, and scale a company is capital. What is TuesdayNights? The third thing, is know your number.

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Startup Professionals Musings

MARCH 5, 2021

In today’s fast-paced world, that means recognizing early and capitalizing on the changes that are bringing many big companies to their knees, before that company is yours. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line.

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Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Capitalize on territory the competition has not penetrated.

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Marketing Technical Review Startup Resource 125

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Often new competitors do fail, but they may highlight a consumer trend that you can capitalize on now, before it comes back to haunt you later.

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Marketing Social Media Metrics Custom 162

socalTECH

APRIL 6, 2017

San Diego-based SOCi , a developer of enterprise, social media management software, announced this morning that it has raised $8.5M The funding was co-led by Vertical Venture Partners and Grayhawk Capital. The funding also included the Stanford University DAPER fund, Peninsula Ventures, and Tallwave Capital.

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socalTECH

DECEMBER 23, 2020

Here, we have Greg Martin, Founder and Managing Partner of Archer Venture Capital (www.archervc.com). At Liquid Stock, we were fortunate the IPO market stayed red-hot and we had two successful IPOs with Sumo Logic and Wish along with the filing of Affirm, Marqeta and Robinhood which we expect to go public early in Q1/2021.

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Venture Capital Capital Technical Review Brentwood 124

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

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Marketing Statistics Research Report 157

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). This is not a typical, venture capital investment. Those $60M rounds really don't fit the venture capital model.

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Invest Capital Venture Capital Idealab 113

socalTECH

JANUARY 26, 2018

Los Angeles-based Skydance Media , a media company which creates feature films, vidoegames, television, and other digital media,has received an investment from Tencent Holdings Limited. Financial details of the strategic investment were not announced. Skydance is led by founder and CEO David Ellison.

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Media Invest Los Angeles Marketing 113

socalTECH

JANUARY 17, 2013

San Diego-based TVC Capital , the growth equity investor which specializes in software companies, is the lead investor in a round of funding for Levels Beyond , the two announced today. in a Series A from TVC, to invest in expanding sales, marketing, and business development. Levels Beyond said it raised $4.5M READ MORE>>.

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Capital San Diego Equity Software 157

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The company also said it has added Dan Feldstein as its Director of Marketing. READ MORE>>.

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Media Avalon San Diego Advertising 164

socalTECH

JANUARY 18, 2017

Los Angeles-based TeamDom , a new startup started by 19-year old social media star Jake Paul, disclosed today that it has raised $1M in a funding round. The round was led by Danhua Capital, and also included Eward Lando, Gary Vaynerchuk, Abe Burns, and Adam Zeplain. million followers. million followers. READ MORE>>.

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Social Media Marketing Media Entertainment 100

socalTECH

FEBRUARY 19, 2013

In a surprise move, Santa Monica-based Demand Media said Tuesday afternoon that it plans to explore separating its domain name and content businesses into two, independent, publicly traded companies. Demand Media said it anticipates the deal will be in the form of a tax-free distribution, and will occur in the next nine to twelve months.

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Demand Content Media Santa Monica 185

socalTECH

MARCH 16, 2015

Los Angeles-based Triton Digital , the provider of software for the digital audio streaming market, has been acquired by private equity firm Vector Capital , the companies said today. Triton Digital was advised by Macquarie Capital in the deal. Financial terms of the buy were not disclosed. READ MORE>>.

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Capital Equity Advertising Demand 100

Both Sides of the Table

JUNE 28, 2011

In this three-part series I will explore the ways that the Venture Capital industry has changed over the past 5 years that I would argue are a direct result of changes in the software industry, not the other way around. million in team costs to code, launch, manage, market & sell our software. Spawning of Micro VCs.

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Venture Capital Software Capital Startup 334

socalTECH

AUGUST 6, 2014

Rapt Media , a startup developing technology to help create interactive videos, said today that it is setting up an office in Los Angeles, in order to be closer to where brands, agencies, and production companies thrive. Rapt Media offers up a tool to create clickable, interactive videos--which also link to marketing efforts and analytics.

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Media Los Angeles Tool Angel 147

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Capitalize on yourself early.

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Ideas Tips Marketing Social Media 124

socalTECH

NOVEMBER 20, 2012

The latest, Silicon Valley venture capital investor trying to get into the Los Angeles technology market, Lowercase Capital , has decided to tap a former Creative Artist Agency executive to head up its efforts here. Apparently, the firm selected Mazzeo in hopes of covering the intersection of media and technology.

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Capital Los Angeles Venture Capital Invest 168

Both Sides of the Table

FEBRUARY 6, 2017

It was only a year ago that many in the Venture Capital industry were predicting that “winter was coming” and to be fair the author of this post was chief amongst them. Yet as we enter February 2017 the VC funding markets are booming, Snap, Inc has filed for its IPO, AppDynamics was just purchased for $3.7 Baidu alone raised $3.2

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Venture Capital Capital Funding Startup 150

Both Sides of the Table

JULY 26, 2016

They started as an elite black-car service and only once they saw Lyft doing well in the peer driving market did they launch UberX. In picking your market you should focus on “deflationary economics” or lowering the price, functionality and margin of your business but targeting ever-increasing market sizes afforded by Internet scale.

Venture Capital 150

Venture Capital Startup Capital Ideas 150

TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. All of the major internet-age media companies had their own mobile strategies. ” . .”

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Social Media Media Startup Mobile 131

Startup Professionals Musings

MARCH 14, 2021

Viral marketing” and “word-of-mouth” are tools of disciples in business today. Use social media to generate emotion. Social media is central to the creation of a social contract because it serves as an emotional beacon, and helps to fuel the invention of illogical leaps. Emotion, rather than logic, drives disciples.

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Marketing Social Media Technical Review Product 127

SoCal Tech Calendar

JUNE 9, 2016

If you wanted to find someone who truly understands the convergence of the media and technology, you need to go no further than Peter Csathy , the CEO of newly launched CREATV Media (www.creatv.media). Because of that, he has some unique insights into this market, having touched many, many pieces of the industry.

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