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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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Take this test to predict your success:

Berkonomics

The dominant player in any niche controls pricing for all those under it, and often sets the risk profile for new entrants into the niche if the dominant player’s products or services fill the needs of customers at reasonable prices and quality. Email readers, continue here…] Have you created high barriers to entry?

Custom 156
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Can you guess 10 tests for your success?

Berkonomics

The dominant player in any niche controls pricing for all those under it, and often sets the risk profile for new entrants into the niche if the dominant player’s products or services fill the needs of customers at reasonable prices and quality. Email readers, continue here…] Have you created high barriers to entry?

Patents 286
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What do you give up when you take outside investors?

Berkonomics

The last money has the first say – in valuation and in sometimes forcing draconian terms that require prior investors to contribute a proportional new investment to retain a semblance of their original rights and avoid dilution or worse yet, involuntary conversion to a lower class of stock. The newest investor has the power.

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Need money? Read this!

Berkonomics

You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors. Friends, family and fools: [Email readers, continue here…] This term, although pejorative, describes the typical mix of early investors in a small, young growing business.

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Sendgrid Acquired By Twilio For $2 Billion

socalTECH

Sendgrid offers up API-based email services, used by many Internet, e-commerce, on-demand and other service providers to send emails to their customers. Twilio said it would pay 0.485 shares of Twilio Class A common stock for each share of SendGrid common stock, or approximately $36.92 per share based on today's closing prices.

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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply.

Marketing 156