Berkonomics

OCTOBER 19, 2023

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 156

Training Resource Customer Custom 156

Berkonomics

AUGUST 3, 2023

Friends, family and fools: [Email readers, continue here…] This term, although pejorative, describes the typical mix of early investors in a small, young growing business. But few businesses grow into the sweet spot of $20 million to $30 million in worth to an ultimate buyer without the injection of outside capital.

Venture Capital 295

Venture Capital Startup Class Invest 295

Berkonomics

DECEMBER 28, 2023

Several years ago and before COVID’s changes, I became involved with a Southeast Asian company looking to expand into the United States. Had the office been located to accommodate either one, the company would have had to find replacements in the same geographical area as the office. Yes, every company is different.

Startup 156

Startup Class Course Email 156

Berkonomics

AUGUST 4, 2022

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Remember the five “W’s?”. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre. Which of the five is most important for you?

Journal 156

Journal Acquisition Class News 156

Berkonomics

AUGUST 12, 2021

We lose both when we catch someone, especially someone above us, acting differently than his or her self-proclaimed rules, or even violating company rules. Why have rules, or a company handbook, or new employee orientation sessions if the actions don’t match the words? Does rank really have its privileges?

Examples 156

Examples Class Email Company 156

Berkonomics

NOVEMBER 27, 2020

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Tyson’s insight into the realities of the market. Tyson’s statement also addresses change.

Summary 156

Summary Metrics Class Email 156

Berkonomics

FEBRUARY 18, 2021

More we are taught in marketing classes. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs. I= increase revenues.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

NOVEMBER 2, 2017

Several years ago, I became involved with a Southeast Asian company looking to expand into the United States. Had the office been located to accommodate either one, the company would have had to find replacements in the same geographical area as the office. So, can a startup exist for a reasonably long time as a virtual company?

Startup 256

Startup Class Email Tool 256

Berkonomics

OCTOBER 18, 2018

And it is that disconnected employee, usually one or more of the better performers, that starts looking for a job when times look bad for a company. Email readers, continue here…] Sometimes a secondary fund-raising effort leads to a lower valuation than the last. Investor loyalty is most tenuous of all.

Layoffs 240

Layoffs Class News Email 240

Berkonomics

JUNE 22, 2023

Conversely, a fast-growing industry lifts most all good participants, making excellent companies excel even more and grow even faster, like a small plane flying at 150 knots with a 75-knot tailwind. Email readers, continue here…] Have you created high barriers to entry? Do you have a world-class management team?

Patents 286

Patents Pricing Ideas Marketing 286

Berkonomics

JANUARY 7, 2021

How many of them, particularly in technology, were able to start a company, supply all the funding, and share no management tasks or equity with others, and still grow the company to any significant size, worthy of a multi-million-dollar opportunity to cash out at exit? Nearly none, if statistics and experience are key to the answer.

Startup 240

Startup Equity Statistics Entrepreneur 240

Berkonomics

APRIL 1, 2021

My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. And it built a billion-dollar market and then some – where the original vision and plan might have restricted the then-small company to a tiny percentage of that. My story of a great pivot. first appeared on BERKONOMICS.

Resource 156

Resource Research Class News 156

Berkonomics

APRIL 12, 2018

Small companies most often scrape by with borrowed or invested funds, doing everything possible to grow and prosper with limited resources. So, it is like a punch in the gut when an employee makes a claim against the company for a perceived or actual but unintentional violation of a law or regulation. So, my advice is simple.

Entrepreneur 226

Entrepreneur Class Resource Email 226

Berkonomics

AUGUST 24, 2017

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 243

Training Resource Press Satisfaction 243

Berkonomics

MAY 21, 2020

Assuming that a corporate whistle-blower is not tooting about you individually, such a class of people have been granted protections under the law and serve a function that needs to be acknowledged. That’s particularly tough if the consequence is going to be severe against the company itself. Motive of the whistle-blower.

Report 156

Report Class Course Email 156

Berkonomics

NOVEMBER 18, 2021

Email readers, continue here…] And the third predictable crisis is…. And, as you grow, the same class of problems returns but with a larger scale and more urgent cry for attention – and more ruinous if not solved. quality control. Know these three and plan for them.

Class 156

Class Customer Custom Email 156

Berkonomics

SEPTEMBER 21, 2017

Lawyers will tell you that this progressive chain of moves is good for the company, protecting against lawsuits by a disgruntled former employee. Remember that there are many times when documentation to file is a required protection for the company against possible lawsuits, especially by protected classes of employees.

Coach 243

Coach Class Training Email 243

Berkonomics

DECEMBER 28, 2017

Of course, the response depends upon lots of variables, including whether the company is in a fund-raising mode (in which case the CEO may be spending up to 80% of his or her time on this alone). Often, I am asked by young CEOs how much time should be devoted to various types of tasks by a good CEO in a small, growing enterprise.

Class 243

Class Organization Activity Customer 243

Tech.Co

JUNE 3, 2022

Now, though, the companies both seem to agree that they'll turn larger profits by teaming up — even if it might mean a slowdown in Square's hardware sales in the long term. Their system genuinely is top of the class for any small business, so it's worth considering with or without Tap to Pay. Sign up to the Tech.co newsletter.

News 155

News Newsletter Sales Tips 155

Berkonomics

JUNE 4, 2020

Let’s say that your company is exactly at breakeven. There is amazing leverage in high gross profit margins once a company is past breakeven. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 156

.Net Sales Tool Email 156

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. For argument’s sake, let’s credit the iPhone with igniting an entire product class. Apple as a surprising example.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Berkonomics

FEBRUARY 20, 2014

Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Email readers, continue here.] Tyson’s statement also addresses change.

Startup 245

Startup Summary Metrics Class 245

Berkonomics

JUNE 15, 2017

From the moment such an investor looks seriously at your company, the investor or VC partner is thinking of the end game, the ultimate sale of the company or even of an eventual initial public offering. So be aware that professional investors are in your company for the eventual large profits at the liquidity event.

Venture Capital 243

Venture Capital Sales Invest Class 243

Berkonomics

JULY 5, 2018

Most businesses fall into the class of those that can be sold someday to a willing buyer. Email readers, continue here…] All businesses and their management should be aware and perhaps planning for the end game, and that includes boards of directors as well. Is your business one that may be sold for profit someday?

Class 226

Class Email Competition Entrepreneur 226

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Companies that compete on price rarely compete against others who emphasize service or quality. The very image of a company is influenced by your niche decision, as is every decision following it.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

NOVEMBER 25, 2021

Is there a market for your class of product at all? Email readers, continue here…] Too often the person you call your chief financial officer is trained in accounting, which is primarily a process of looking backward over events in the past. Here are five basic kinds of internal risks that a business faces over time.

Competition 156

Competition Marketing Class Product 156

Berkonomics

MARCH 28, 2019

First, VC’s in general cannot invest in ‘S’ corporations or limited liability companies (LLC’s). More importantly, VC’s will worry over several issues when looking at a company and deciding about an investment. This is only a minor problem in that both forms can convert easily into ‘C’ corporations at low cost and little consequence.

Invest 120

Invest Venture Capital Pricing Class 120

InfoChachkie

SEPTEMBER 19, 2012

I thought this post might be of interest to some of my readers, as it offers a glimpse into my approach to teaching entrepreneurship. . Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO.

Class 231

Class Startup Santa Barbara RSS 231

Berkonomics

APRIL 4, 2019

Every investor wants regular information from companies taking their money. And most of us investors are frustrated by the lack of regular communication – unless of course – the company needs more money. First, let’s cover the absolute minimum legal requirement a company must provide to its investors.

Class 120

Class Course Report Competition 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. If others have created awareness of the market, you need only compare yourself favorably to those companies.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

MAY 27, 2021

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. The average board for a company taking outside investment money is five. Well, how many should be on my board?

Resource 156

Resource Acquisition Class Help 156

Berkonomics

JULY 7, 2016

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre. I’ve recently experienced an example of this.

Journal 136

Journal Acquisition Class News 136

Berkonomics

APRIL 28, 2016

Several years ago, I wrote an extensive article on the ten most important tests of a company in classifying a person as an independent contractor. But things have gotten much more complicated lately, partly because of the Uber, Lyft and other new generation of workers and the best description of their class as “semi–independent.”.

Class 120

Class Training Email Tool 120

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. It is for this group that we explore the implications implicit in raising money for growth. It is most often a win-win for both you and the strategic partner.

Venture Capital 266

Venture Capital Class Invest Equity 266

Berkonomics

OCTOBER 2, 2014

A CEO friend of mine who manages her one hundred person remote workforce as a virtual company told me her story of how she welcomes new employees as she grows her firm. Email readers, continue here.] “You will be successful at our company!” How about teaching a class in corporate culture yourself to one or more new employees?

Startup 207

Startup Email Class Examples 207

Berkonomics

FEBRUARY 11, 2016

Using big data that has been mined for specific information, we can now market to individuals within classes, some of whom will not fit the stereotype and would have been missed with more generalized efforts. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter.

Marketing 120

Marketing IP Email Class 120