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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 133
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The Changing Venture Landscape

Both Sides of the Table

By definition?—?I’m I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. The market definition has changed but what we do mostly hasn’t. Are we in a bubble?” of the fund.

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8 Keys For Transforming An Innovation Into A Business

Startup Professionals Musings

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145
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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

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Reduce five risks: Increase your valuation

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Here we expand the definitions a bit to encompass businesses that are still early stage, but perhaps beyond startup.

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8 Ways To Beat The Odds Of A Consultant For Startups

Startup Professionals Musings

Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Speak to people, rather than write a document every time you want a change. Have "customers", not "clients." This is a minor semantic point, but an important one to the customer.

Startup 150
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10 Questions To Ask Yourself Before Every New Venture

Startup Professionals Musings

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Assess customer demand. Do customers really need what you want to do, or might they see it as “nice to have?” Formally, that’s called developing and maintaining a strategic plan.

Startup 115