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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. Display advertising. Yet it is more alive than ever before.

Customer 146
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Can you create a great customer case study?

Berkonomics

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

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How to measure your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100. The lower, the better.

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Entrepreneurism is all about personal risk.

Berkonomics

Sometimes, you can reduce your personal risk by taking in other people’s money in various ways, perhaps starting with a consulting contract with a customer, purchasing a going business where profit or loss is known, or spinning off an existing revenue-generating portion of an existing business. So, let’s dig a bit deeper.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126
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How big is your ocean? A lesson in TAM, SAM & SOM

Berkonomics

This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. Is this a problem or an opportunity? You, the lonely fisherman, must weave a net to catch your fish.

.Net 156
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. Display advertising. Yet it is more alive than ever before.

Marketing 114