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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

You need to segment your audience and find a way to get your highest quality customers over to O&O (owned & operated) inventory where you can get higher CPMs, sell merchandise and capture more customer information. But here’s what Silicon Valley doesn’t get about Hollywood. And we like to be entertained.

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Google Aims At Hollywood With LA Cloud Services Move

socalTECH

In a move designed to attract more customers from the media and entertainment industry, Google said this week that it will be opening up a new Los Angeles cloud region to its cloud computing platform, Google Cloud.

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. What is Laudville?

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. What's your background?

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Nirvanix Wins Entertainment Studio

socalTECH

San Diego-based Nirvanix , the provider of enterprise cloud storage services, said today that it has scored a customer win at Relativity Media, an entertainment studio working on film and television production. Nirvanix provides a cloud storage service, aimed at enterprise customers. READ MORE>>.

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Audiolife Acquired By Alliance Entertainment

socalTECH

Van Nuys-based Audiolife , the startup which provided product fulfillment for the music industry and artists, has been acquired by Florida firm Alliance Entertainment. According to Alliance Entertainment, Audiolife's founders will remain in Los Angeles, but the company will be moving its fulfillment operations to Shepherdsville, Kentucky.

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