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Customer Validation - 33 Great Articles

SoCal CTO

Beware of Mentors. I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." Customer Validation 101.

Custom 227
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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

Sales 314
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5 Tips For Attracting Female Customers

Tech.Co

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71
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How Entrepreneurs Can Sharpen Their Sales Focus

Startup Professionals Musings

Julie is known as the entrepreneur’s selling mentor, for both men and women. Be passionate about what you are selling, and decide to be of service, by providing your customers with something of value in exchange for deserved payment. Make it real for you and your customers. Claim your sweet spot. Craft your irresistible pitch.

Sales 105
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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

You may focus only on Facebook, and missing customers who expect to see you on Instagram and YouTube. Get interactive with online users and customer feedback. Publishing your content is positive, but responding to customers online multiplies your impact. Sponsor customer events for visibility and giveaways.

Marketing 119
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Get connected to the right mentors and your business may catapult to the next level. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? He is very hands-on and helpful – especially for any company looking into customer acquisition.