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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.

Metrics 150
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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ThreatHunter.ai Claims Bump In Cyber Attacks

socalTECH

Brea-based cybersecurity software developer ThreatHunter.ai The company--which develops artificial intelligence (AI) powered cybersecurity products says its customers have seen a "dramatic increase" in attack attempts over the past year. The company is led by CEO James McMurry.

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Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

With the latest advances in software technology, it’s no longer cost-prohibitive for business entrepreneurs, who can’t yet afford a human resources department, to take advantage of analytics tools. It’s the same for customers and products, where analytics have long proven their value. Working on the wrong problem or assumption.

Metrics 98
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Image Metrics Targets Video Game Customers With New Services

socalTECH

Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. Image Metrics is venture backed by Saffron Hill Ventures. Tags: film animation video facial content game metrics software image. READ MORE>>.

Metrics 100
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Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

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