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CampaignEQ Aims At Better Mobile Marketing Attribution

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Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product.

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Fuel Cycle Rolls Out Continuous Issue Tracking Tool

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Santa Monica-based a href="[link] Cycle, a developer of software for market research, said it has rolled out a new tool to help with ongoing issue tracking for companies using continuous product development. The company said its customers include Peloton, Hulu, Thomson Reuters, Viacom, ro.co, Gymshark and others.

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Cornerstone OnDemand Goes Mobile

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Santa Monica-based Cornerstone OnDemand , the developer of cloud-based HR and talent management software, has expanded its offerings, saying it has a new set of mobile applications. Cornerstone OnDemand said it now offers up mobile applications for its enterprise and mid-seized, as well as small business customers.

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MomentFeed Names SVP Engineering

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Santa Monica-based MomentFeed , the developer of software that helps multi-location brands manage the mobile experience for their customers, has named Avik Dey as its new Senior Vice President of Engineering, the company said this morning. READ MORE>>.

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MomentFeed Launches Local Landing Page Templates

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Santa Monica-based MomentFeed , which develops software tools that helps multi-location brands manage the customer experience of mobile consumers, says it is making it easier for its customers to build landing pages for their locations. Pricing on the new product were not announced.

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MomentFeed Links Into Facebook Recommendations

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Santa Monica-based MomentFeed , which provides software to help manage the mobile experience of customers when they visit the locations of retailers and brands, said it has connected its tools into the new Facebook New Recommendations product. MomentFeed is an official Facebook Marketing partner. READ MORE>>.

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Nimble Snags Talent From Salesforce

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Santa Monica-based Nimble , the customer relationship management and contact management software developer headed by Jon Ferrara, has snagged a high profile hire this morning, hiring former Salesforce Director of Mobile Product Jason McDowall as its new Director of Product.