Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

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Customer Custom Sales Social Media 136

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

FEBRUARY 25, 2022

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

Demand 126

Demand Customer Custom Startup 126

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

DECEMBER 18, 2021

Customers are people too, so customers tend to take their relationship with a brand personally. But how do you know if your brand is projecting warmth and competence to your customers? For loyal customers, a business has to first demonstrate genuine warmth, concern, and commitment. Brands are people first.

Customer 109

Customer Custom Commerce Social Media 109

socalTECH

FEBRUARY 28, 2020

San Diego-based Gretel has raised a seed round of funding, to go towards its development of software which helps developers and engineers access and share anonymized data for developing applications. The funding was led by Moonshots Capital, and also included Greylock Partners and Village Capital. READ MORE>>.

Seed Funding 113

Seed Funding Artificial Inteligence Funding Startup 113

socalTECH

JUNE 30, 2016

He's now hard at work at a new company, Kaleo, which is tackling the enterprise, knowledge sharing market�and already has an impressive list of Fortune 500 customers. Phil Hui-Bon-Hoa: We have 35 customers, all of whome are very large, blue chip customers. That said, we still have a lot of Bay Area customers.

El Segundo 169

El Segundo Southern California Startup CTO Hire 169

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.

Customer 341

Customer Custom Venture Capital Software Review 341

Southern California Edison Blog

SEPTEMBER 3, 2020

Dedicated and shared connections are two common internet configurations that organizations. should know about dedicated internet connection vs. shared, and why you should opt for one. should know about dedicated internet connection vs. shared, and why you should opt for one. What is a shared internet connection?

Organization 74

Organization Networking Southern California Customer 74

Startup Professionals Musings

AUGUST 9, 2020

The next default of waiting until later is equally bad, since partners who bow out early will still expect an equal share of that first billion you make later. Value factors include your related product breadth and depth, relationships with thought leaders, key vendors, and large potential customers. Now comes the reality check.

Startup 174

Startup Equity Patents CTO Hire 174

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 123

Customer Custom Technical Review Examples 123

Startup Professionals Musings

SEPTEMBER 2, 2020

Many entrepreneurs I know conclude they can never be in control, due to the constant and unpredictable need to satisfy investors, vendors, and customers. Investors, as well as customers, pay a premium for this approach. This is the genesis of all “customer-centric” thinking and marketing.

Entrepreneur 124

Entrepreneur Satisfaction Startup Technical Review 124

socalTECH

OCTOBER 20, 2015

What is is that makes you want to share one piece of content with your friends, but not another? Is one color better than another for sharing photos? David Dundas: Decisive analyzes images and videos on social networks, to help brands understand what makes their fans want to share and not share. How is this being used?

Content 100

Content Burbank Startup Social Media 100

socalTECH

MAY 18, 2015

Los Angeles-based cloud service provider Infinitely Virtual has expanded its set of cloud offerings this morning, saying it has expanded its cloud file sharing service aimed at businesses. The companys said the expansion includes guest accounts for customers or vendors; file and folder locking; and other features.

Los Angeles 100

Los Angeles Services Customer Custom 100

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

OCTOBER 20, 2019

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. Here is my interpretation of the key focus points and requirements to be categorized as open: Shared beliefs (purpose). Shared risks (open capital).

Organization 52

Organization Social Media Examples Customer 52

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. Explain what Steereo is and how it works? The product is an app, available for them.

Startup 113

Startup Advertising Marketing Platform 113

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424

Product Platform Advertising Acquisition 424

socalTECH

APRIL 15, 2016

Los Angeles-based Gatsby (www.thinkgatsby.com) has come up with a way to combine both ways to promote social sharing, as well as reduce shopping cart abandonment, via discounts which change depending on your social influence and sharing activity. Brett Bernstein: First and foremost, we are allowing any customer to be an influencer.

Social Media 100

Social Media Social Network Examples Startup 100

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

Social Media 213

Social Media Customer Custom Media 213

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. Explain what Steereo is and how it works? The product is an app, available for them.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

JUNE 14, 2013

It''s almost always difficult to get people to share information about your startup to the world. Followers of the company''s Facebook page, blog, and Twitter feed are familiar with the steady drumbeat of cute dog and puppy photos that the company is always sharing--and, might now be familiar with DogVacay''s online peer-to-peer marketplace.

Customer 216

Customer Custom Santa Monica Social Media 216

socalTECH

MAY 12, 2011

Los Angeles-based eFax , the cloud-based FAX service run by j2 Global Communications , said this week that it has added a new service to allow users to share files that are too large to share via email. The firm said the Large File Sharing feature is free to users of the eFax service.

Email 159

Email Los Angeles Sales Services 159

socalTECH

MARCH 1, 2016

Are you an aspiring singer, who is interested in sharing your voice talent with the world? Los Angeles-based mobile app developer Wurrly said Tuesday that it has rolled out an Android version of its app, which lets users record and share their covers songs of popular tunes. READ MORE>>.

Los Angeles 100

Los Angeles Mobile Customer Custom 100

Xconomy

JULY 5, 2018

The “empathy economy” will help define the new reality of human and machine interactions in the customer service industry. A takeoff on the sharing economy, the empathy economy will grow due to brand mania and increased automation in the workplace. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Customer 75

Customer Custom Services Technical Review 75

Both Sides of the Table

JULY 9, 2013

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?

Customer 324

Customer Custom Marketing Newsletter 324

Startup Professionals Musings

NOVEMBER 12, 2017

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. Here is my interpretation of the key focus points and requirements to be categorized as open: Shared beliefs (purpose). Shared risks (open capital).

Organization 57

Organization Social Media Customer Custom 57

SoCal CTO

SEPTEMBER 20, 2011

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Beyond that, I want lots of conversations with experts, users, customers, VCs, partners, etc. Lots of thoughts here.

Startup 211

Startup IP Ideas Patents 211

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 85

Customer Custom Social Media Technical Review 85

SoCal CTO

SEPTEMBER 20, 2011

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Beyond that, I want lots of conversations with experts, users, customers, VCs, partners, etc. Lots of thoughts here.

Startup 198

Startup IP Ideas Patents 198

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company.

Customer 195

Customer Custom Template Startup 195

socalTECH

DECEMBER 10, 2010

Pasadena-based PostUp , the Twitter advertising startup created by Idealab, said last night that it has launched Twidroyd Factory , a new customization product for the Twidroyd Twitter client for Android. PostUp said the new feature will also allow users to share those themes with others. PostUp bought Twidroyd in July. READ MORE>>.

Customer 176

Customer Custom Idealab Pasadena 176

Berkonomics

FEBRUARY 22, 2024

The source of this information was typically the purchasing decision-maker for a friendly customer or candidate customer. If you’ve been in business for long enough, you’ve seen your share of this gray market information.

Examples 156

Examples Guide Conference Course 156

socalTECH

MAY 18, 2018

A major, security leak by a Southern California company, which revealed the location of every single mobile phone customer in the United States to within a couple of hundred feet, was exposed on Thursday --raising questions to how cell phone users data is being used and sold by mobile carriers.

Mobile 100

Mobile Customer Custom Southern California 100

InfoChachkie

DECEMBER 9, 2013

In too many instances, women are reticent to share their stories for fear of appearing to be a self-promoter. If you build a great product that customers love, and have the metrics to back it up, the startup community will celebrate and support you on the merit of that alone, regardless of gender.". Share and Enjoy.

Customer 185

Customer Custom Study Metrics 185