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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. It can also be for solving everyday problems, like logo design or open source code.

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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 105
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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. As a technology prognosticator, watching Twitter and Facebook grow up was a real pleasure. Social Media. Will that continue? Will new players emerge?

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Social Media. Are you driving the technology, or is it driving you?

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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LiveXLive Acquires Gramaphone Media

socalTECH

According to LiveXLive, Gramophone Media is an artist and brand development company which comprises boutique agencies specializing in PR, music and technology, A&R, strategic marketing, brand positioning, graphic design, and social media management, including Mavrick Artist Agency.

Media 113
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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Customer 150