Remove consuming
article thumbnail

8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. Consumers shop with their eyes, just like they eat with their eyes. Without the feedback, no change in the demand space will be noted.

Company 152
article thumbnail

Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

In addition, consumers have traditionally been reluctant to share personal information with any non-human entity, fearing some misuse or privacy invasion. Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things ,” David W. Context-comfortable consumers – 27 percent. Reluctant consumers – 44 percent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Startup Funding Models That Depend On The Consumer

Startup Professionals Musings

Even if you ignore all the hype around crowdfunding, there can be no doubt that it is a real alternative for entrepreneurs to achieve visibility and funding today. m are not for crowdfunding, but actually are matchmaking sites between entrepreneurs and professional investors or banks, or incubators.

Funding 141
article thumbnail

Backed by LG, AmazeVR is hoping to resurrect virtual reality’s consumer dreams

TechCrunch LA

For over 100 years entrepreneurs have come to Hollywood to try their luck in the dream factory and build an empire in the business of storytelling. So far, they’ve got more than 1,000 subscribers and expect to add more as consumers start opening their wallets to pick up more devices. Oculus Quest and Rift S now shipping.

article thumbnail

10 Entrepreneur Myths That Need Not Dilute Your Focus

Startup Professionals Musings

Most of you aspiring entrepreneurs probably have long searched for that special idea that will catapult you and your startup to success. True entrepreneurs are born, not made. It’s true that some people are natural risk-takers, but these often do not make the best entrepreneurs. Every inventor is an entrepreneur by default.

article thumbnail

Caltech Entrepreneurs Forum - Longevity

SoCal Tech Calendar

Saturday, October 13, 2018 -- Caltech Entrepreneurs Forum - Longevity. Approaches to enhancing healthspan range from drug discovery efforts to big-data methods and direct-to-consumer (DTC) strategies. Yet if even one company succeeds, the social and financial impact will be huge. See [link] (more)

CalTech 100
article thumbnail

Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail

SoCal Tech Calendar

Wednesday, January 25, 2017 -- Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail. For product entrepreneurs, designers, and manufacturers: the first MAKE IT IN LA event for 2017! E-commerce has quadrupled in the past decade and direct-to-consumer has become a key sales channel for products.

Customer 100