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Soulmates.AI Targets Social Media Measurement

socalTECH

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. The startup did not announce the pricing behind the tool. Pasadena-based startup Soulmates.AI READ MORE>>.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

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GumGum Ranks NBA Teams On Social Media

socalTECH

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

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GumGum Launches New Social Media Analysis Tool

socalTECH

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

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Spokeo Targets Law Enforcement Market With Social Media Search Tool

socalTECH

Pasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market. According to Spokeo, the new tool will help officials better track down, monitor and contact individuals.

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Social Media Mastermind Meetup

SoCal Tech Calendar

Tuesday, March 21, 2017 -- Social Media Mastermind Meetup. Social Media Mastermind Meetup Group If you haven’t attended one of our group sessions prepare to have your mind blown. We meet up once a week to discuss social media techniques that help your business grow quickly by using.

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.