Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

JULY 8, 2022

For example, TOMS shoes inspired everyone by highlighting and effectively communicating a higher purpose from founder Blake Mycoskie of helping the needy by donating a pair of shoes for every pair sold. Challenge yourself to delivering a technical innovation. People need to see you as a person.

Technical Review 143

Technical Review Coach Mentor Customer 143

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 17, 2022

Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Make rational and positive contributions on social media. Help people, and they will help you. Constantly focus on improving interpersonal skills.

Tips 121

Tips Social Media Mentor Technical Review 121

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Best Communication Tools for Startups Communication tools refer to any type of technology that helps businesses stay connected. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

OCTOBER 25, 2021

Partially due to the pandemic, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to projections , could actually dominate the labor market by 2024. In terms of job creation, innovation, and productivity, entrepreneurs drive growth.

Technical Review 126

Technical Review Technical Support Entrepreneur Startup 126

Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800-help-line anymore.

Marketing 107

Marketing Technical Review Startup Innocal 107

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Consistently review and respond to relevant online feedback.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Tech Zulu Event

MAY 6, 2014

Today, there are many companies competing for innovation in the field of wearable tech. Not only can wearable technology make our lives easier, but it can also help to make the lives of many with illnesses or disabilities more comfortable and productive. Google Glass is one of the most famous examples of wearable Tech.

Technical Review 88

Technical Review Technology Software Review Google 88

Tech Zulu Event

JANUARY 4, 2016

So to help you stay current on trends, we have researched the latest developments in healthcare for the biggest changes you can expect to see in the upcoming year. Thanks to Cloud technology, healthcare professionals can securely store and access patient information and update charts using Electronic Health Records (EHR).

Technical Review 40

Technical Review Social Media Media Research 40

Startup Professionals Musings

DECEMBER 18, 2020

I just finished a new book, “ Unfiltered Marketing ,” by Stephen Denny and Paul Leinberger, which helped me put this digital communication transformation into perspective for all business owners. Using recognized experts and social media influencers turns the marketing context into teaching as opposed to selling.

Customer 173

Customer Custom Social Media Technical Review 173

Tech Zulu Event

DECEMBER 10, 2011

South, a solid Santa Monica bar and grill was bustling earlier this Tuesday courtesy of the good people at Tech Cocktail and their winter technology mixer. Noisy, but due to a solidly participative crowd in a mix of business, casual, and in between attire. ” Said the smiling girl at the check-in table.

Technical Review 63

Technical Review Userplane Social Media Santa Monica 63

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800 help line anymore.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JULY 19, 2019

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.

Technical Review 87

Technical Review Technology Startup Social Media 87

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. His early experience was at LogMeIn and then he went on to help Xobni, DropBox, LookOut and EventBrite to name a few companies I’m sure you’ve heard of. Success begets success.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

MAY 8, 2023

When I dig deeper, I find that many of you are easily excited by a great new idea, but fail to diligently follow a validation process to test the limits of your thinking, before proceeding to rollout. Start with a real problem, rather than a technology or solution looking for a problem. Evaluate alternatives that are now available.

Technical Review 120

Technical Review Ideas Study Social Media 120

Startup Professionals Musings

JANUARY 7, 2019

Partially due to the economy, but also due to longer, healthier lives and changes in job tenure, Boomers are now expected to stay in the labor force longer, and according to a USNews article, will likely dominate the labor market by 2024. In terms of job creation, innovation, and productivity, entrepreneurs drive growth.

Startup 119

Startup Technical Review Technical Support Entrepreneur 119

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Tech Zulu Event

AUGUST 3, 2011

Loudie is a gps location based iPhone application that combines the best of social media to help you keep up with all of your favorite concerts. Loudie is an absolutely interactive social media application for the ultimate music fans. Why should you?

Social Media 71

Social Media Media Platform Help 71

socalTECH

DECEMBER 27, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

Dollar Shave Club 272

Dollar Shave Club Technical Review Santa Monica Southern California 272

Tech Zulu Event

NOVEMBER 30, 2012

James (chairman of the Althea Foundation) and appointed Adam Sroka as Senior Vice President of Technology in a move to make business transactions simple and secure. . Jackson , “This financing round, coupled with hiring Adam Sroka as our head of technology, puts CapLinked in a position to further enhance our enterprise product offerings.”.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

Startup Professionals Musings

JULY 19, 2017

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.

Technical Review 60

Technical Review Technology Startup Social Media 60

Startup Professionals Musings

JUNE 1, 2022

Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. Listening to customers also helps. Accept change as a way of life in achieving success. The days of winning by fixing processes, and never changing them are gone.

Technical Review 120

Technical Review Customer Custom Social Media 120

Startup Professionals Musings

MAY 31, 2023

I have seen too many careers and businesses fail due to projects that went off the rails. The technology and tools in this discipline have improved dramatically over the years, so be sure you stay current and knowledgeable over time. It’s amazing how quickly these activities lead to leadership or management opportunities.

Startup 121

Startup Satisfaction Technical Review Ideas 121

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.

Marketing 71

Marketing Tips Technical Review Social Media 71

Tech Zulu Event

JANUARY 7, 2012

It’s an observation center that will in end help me to create a secure financial future. Cheers to discovering a real return on using social media. So much so that after months of a deactivated Facebook to escape from the noise, it all the sudden has a new meaning and I turned it back on.

Social Media 68

Social Media Media Writing Blogging 68

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Startup Professionals Musings

MARCH 14, 2021

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. Today consumers reveal themselves online, with pictures, opinions, ratings and reviews, interests and locations, and expect businesses to adapt to them, and honor the implied relationship contract.

Marketing 127

Marketing Social Media Technical Review Product 127

Startup Professionals Musings

APRIL 18, 2022

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.

Startup 89

Startup Technical Review Technology Social Media 89

InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. It wasn’t the Guy fan base.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 84

Customer Custom Company Companies 84

Daradiction

DECEMBER 30, 2009

Ever since two friends and I staged a two-week jaunt around the Midwest to attend a great new conference earlier this year, I’ve been more and more aware of a growing trend: the social media road trip. As promised, here are ten must-haves for planning and executing a successful social media road trip.

Social Media 62

Social Media Media Technical Review Content 62

Tech Zulu Event

APRIL 1, 2016

While the epicenter of tech innovation is undeniably Silicon Valley, a tide of new hubs emerging across the globe are gaining recognition. and Canada – and we have offices in both locations, helping us to grow our key markets. There are a number of co-working spaces for new businesses that help them to keep the costs down.

Technical Review 40

Technical Review Startup Incubator Media 40