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Snap’s Yellow accelerator debuts its third batch of investments

TechCrunch LA

The group occupies some familiar spaces for past investments, with a focus on niche social communities, mobile media tools and augmented reality. Snap investment Hardworkers. The 10 startups in Yellow’s third batch include: Brightly : a media platform and community that promotes ethical and sustainable brands.

Invest 237
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Social-media advertising. One of these experts, David T. Cold calling.

Marketing 114
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Jukin Media Raises $2.5M More

socalTECH

Los Angeles-based Jukin Media has just raised $2.5M more, according to a regulatory filing from the company, in the form of debt funding. No details on the new funding for the company have yet been announced. READ MORE>>.

Media 124
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K1 Investment Management Buys Digital Pharmacist

socalTECH

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist says it provides its services to over 7,500 pharmacists. READ MORE>>.

Invest 113
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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

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Media Temple Sells Reinvigorate To Webtrends

socalTECH

Los Angeles-based web hosting firm Media Temple said today along with web analytics firm Webtrends , that Media Temple Ventures, its investment arm, has sold real time analytics firm Reinvigorate to WebTrends. Culver City-based Reinvigorate is a developer of web visitors tracking and anaytics software.

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Warner Media Camp Graduates Second Class

socalTECH

What do you get when you combine a technology investment demo day with a Hollywood-style story pitch session? It might look a little like Demo Day for Warner Media Camp , the startup incubator program being run out of Los Angeles by Turner/Warner Bros. at the intersection of technology and media. READ MORE>>.

Media 124