Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

SoCal Tech Calendar

AUGUST 24, 2011

Saturday, August 27, 2011 -- Web 3.0: dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Networks link spartphones, in-car computer, televisions, and home media networks. on marketing, advertising and business models.

Web 113

Web Web 2.0 AMA SoCal 113

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

Berkonomics

AUGUST 16, 2018

Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation? Are you being left behind?

Marketing 120

Marketing Demand Media Entrepreneur 120

TechEmpower

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? How do we prioritize internationalization versus getting something to market? Do you need to process user-contributed media?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

SoCal Tech Calendar

AUGUST 9, 2009

Thursday, August 13, 2009 -- Industry Trends, Social Media and Web 2.0 The workshop is divided into two major subjects that are of significant interest to todays marketers: DIY Social Media and Social Media ROI. See [link] (more).

Web 2.0 100

Web 2.0 Social Media Web Tool 100

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. It's a fairly unique business model for this market, and right now we have two distinct divisions.

Media 150

Media Report Advertising Content 150

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

JANUARY 6, 2022

A new, free-streaming service, SPORTS.TV, has been launched by Allen Media Group, which said today its new app-based consumer video streaming service is free, and aggregates sports, news, movies, documentaries, and entertainment networks, as well as local broadcast television stations.

Services 113

Services Entertainment News Media 113

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. CrownPeak is a developer of software-as-a-service for content management, which allows non-technical users to update and maintain their web sites.

Tool 187

Tool Marketing Social Media Content 187

Berkonomics

AUGUST 5, 2011

Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation? Are you being left behind?

Marketing 191

Marketing Demand Media Resource 191

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

Marketing 96

Marketing Metrics Social Media Content 96

SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Millions of people are creating content for the social Web. Social networking tools are being integrated in the marketing efforts of many corporations, from start-ups to multi-nationals.

Social Media 100

Social Media Media Marketing San Diego 100

socalTECH

NOVEMBER 29, 2010

Los Angeles-based EQAL , the social entertainment and media firm known for lonelygirl15, is powering a new web site for Earth Balance and Whole Foods Market. Tags: eqal social media ecommerce holiday baking. Earth Balance is a provider of nut butters, butter spreads, and shortenings. READ MORE>>.

Sites 178

Sites Marketing Social Media Web 178

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. What separates successful companies from unsuccessful ones is often marketing. Ron and Lorrie will also discuss ways to quantify social media as a marketing effort.

Social Media 100

Social Media Social Network Media Enterprise Forum 100

TechEmpower

JULY 31, 2023

Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Be sure to check out the entire presentation.

Metrics 260

Metrics Startup Slides Technical Review 260

socalTECH

JUNE 25, 2014

Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. The move puts the company''s focused squarely on its Los Angeles operations. The sale netted the company $20M, which it will use to fund its U.S.

Social Media 164

Social Media Marketing .Net Entertainment 164

socalTECH

JUNE 21, 2010

San Diego-based Sorenson Media , a developer of online video hosting and encoding products, announced today that web performance firm Gomez has selected the firm's online video platform, Sorenson 360. Sorenson is providing Gomez with development and delivery of marketing videos to its customers. READ MORE>>.

Media 133

Media San Diego Web Content 133

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

APRIL 30, 2013

However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls. Jennifer Noonan: Mobigirl Media is the only mobile ad network targeting girls. But the problem is, the current mobile ad market is what is called blind advertising.

Mobile 208

Mobile Networking Media Advertising 208

SoCal Tech Calendar

JANUARY 21, 2011

Lunch - 3rd Annual State of Evolving Media Address. Leading IP and new media lawyer James D. Thursday, January 27, 2011 -- Beverly Hills Bar Assoc. See [link] (more)

Beverly Hills 113

Beverly Hills Media IP Social Network 113

socalTECH

AUGUST 17, 2010

Peter Gotcher , the Chairman and co-founder of Santa Monica-based music startup Topspin Media , has scored an Emmy award, for his work in co-founding firm Digidesign. The firm's web applications are used by music artists to market their work and connect with fans. The Philo T. READ MORE>>.

Media 147

Media Redpoint Santa Monica Yahoo 147

socalTECH

JANUARY 28, 2010

Richard Rosenblatt , the CEO of Los Angeles-based Demand Media said today at the Twiistup conference in Los Angeles, that he sees an IPO as a possible opportunity for the firm. Rosenblatt had suggested earlier this year at the Web 2.0 Tags: demand media exit content. conference the firm was looking at exit optioins. READ MORE>>.

Demand 168

Demand Media Web 2.0 Twiistup 168

socalTECH

MARCH 15, 2010

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. Revenue and Market Development, as its Chief Revenue Officer. Tags: bradford joanne yahoo executive media demand. READ MORE>>.

Yahoo 113

Yahoo Demand Media Advertising 113

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

Tech.Co

SEPTEMBER 20, 2017

Hollywood studios are jumping on the trend of the VOD market. This freedom comes from the option to simply wait until we can find a new box office movie streamed somewhere on the web or available for download from pirate sites. Hollywood is Lacking in VOD Marketing Skills. For example, Warner Bros.

Hollywood 93

Hollywood Demand Marketing Netflix 93

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

Competition 113

Competition Startup Advertising Web 113

SoCal Tech Calendar

JANUARY 17, 2011

Monday, January 17, 2011 -- Organic Marketing for Startups. Organic marketing, however, is a massively underleveraged and underinvested channel with powerful potential. See [link] (more)

Organization 100

Organization Marketing Startup SEO 100

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

APRIL 26, 2010

Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month.

CPC 165

CPC Paid Search Marketing Idealab 165

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. I learned a lot about the media business and transactions there. What is Kixer? What''s your background?

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124