socalTECH

FEBRUARY 1, 2021

Los Angeles-based digital audio and podcasting software provider Triton Digital reported today that it has been selected by All Things Comedy, a digital media co-operative and content creation studio.

Metrics 113

Metrics Content Los Angeles Media 113

Berkonomics

JULY 6, 2023

The technique, “OST” (objective, strategies, and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Create a hosted “software as a service” or “on demand” addition to our product line by end of (next) year. Let’s call it “OST.” What is a strategy?

Organization 156

Organization Metrics Demand Resource 156

socalTECH

OCTOBER 9, 2020

in a funding, and launched a new, mobile fitness app which combines live instruction with real time sensing of motion and metrics. The fitness app developer says its software allows trainers to see users remotely through the front-facing camera of a mobile device, so that trainers can provide feedback on workouts and their form.

Mobile 113

Mobile Artificial Inteligence Metrics Los Angeles 113

TechCrunch LA

DECEMBER 5, 2018

Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. And its software monitors and manages the full spectrum of the customer relationship with that product. What is it that they want to achieve and why did they buy my product.

Chief Technology Officer 145

Chief Technology Officer SaaS Metrics Customer 145

socalTECH

MARCH 6, 2019

Los Angeles-based 3D and augmented reality (AR) software developer Vertebrae announced this week that it has opened up a new office in Austin, Texas hiring two new executives in the location to help it with its next stage of growth and expansion. Vertebrae offers up 3D and AR software to brands and retailers.

Metrics 113

Metrics Sales Software Development Los Angeles 113

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. SAM (Serviceable available market) which is is closer – the market you might be able to reach in your future and service effectively.

Company 156

Company Companies Metrics Resource 156

Both Sides of the Table

JULY 21, 2014

Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. In the software industry we’ve always had a term that’s a bit of an anachronism called “shelfware.” For what purpose are they using your software?

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

MARCH 6, 2018

Los Angeles-based Triton Digital , which provides digital audio streaming and advertising services to radio and other broadcasters, said it has renewed and expanded a relationship it has with Beasley Media Group, an owner of 63 radio stations. Financial details of the win were not announced. READ MORE>>.

Metrics 100

Metrics Media Advertising Los Angeles 100

Berkonomics

JULY 9, 2020

A good dashboard of relevant real time information is now available for most any business, often created by computer software from data derived from monitoring real time tasks within the business. Earliest warning metrics: [Email readers, continue here…] What good is information if you can’t act upon it in a timely manner?

Metrics 156

Metrics Software Review Statistics Technical Review 156

socalTECH

MAY 17, 2019

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. What is Perspectium? How did you get into this?

SaaS 113

SaaS Startup Customer Custom 113

Berkonomics

MAY 18, 2017

The technique, “OST” (objective, strategies and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Create a hosted “software as a service” or “on demand” addition to our product line by end of (next) year. What is a strategy?

Organization 275

Organization Metrics Demand Resource 275

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. In this talk, Tony first looks at the landscape of 3rd party services and data.

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

socalTECH

FEBRUARY 9, 2015

SendGrid said the app allows users access to their Sendgrid account and metrics. SendGrid offers up an email service, which is heavily used by developers to send transactional emails to customers. The company''s services are being used by such customers as Pinterest, Airbnb, Pandora, Hubspot, Spotify, Uber, and Linkedin.

Orange County 100

Orange County Email Metrics Platform 100

socalTECH

MAY 10, 2013

We''re trying to be a broad service offering, not just based on one platform. It''s a combination of leveraging our data to provide activation of users, by sending out the posts, and really providing brands with the metrics of before, during, and after a campaign. How much of this is automated software, versus services and people?

Social Media 237

Social Media Advertising Media Metrics 237

TechCrunch LA

MARCH 19, 2021

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint.

Los Angeles 192

Los Angeles Marketing Study Angel 192

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Good stuff. Posted byTony Karrer at 6:58 AM 1 comments: Jon Miller said.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Do you transact immediately or on delivery of some product or service? Will you tap into geolocation services provided by the browser or license a third-party lookup table? Analytics/Metrics - what are the key startup metrics that you will need to track? Other types of users?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Do you transact immediately or on delivery of some product or service? Will you tap into geolocation services provided by the browser or license a third-party lookup table? Analytics/Metrics - what are the key startup metrics that you will need to track? Other types of users?

Develop 384

Develop Development Startup SEO 384

Berkonomics

AUGUST 15, 2013

A good dashboard of relevant real time information is now available for most any business, often created by computer software from data derived from monitoring real time tasks within the business. Earliest warning metrics: What good is information if you can’t act upon it in a timely manner?

Metrics 184

Metrics Software Review Statistics Technical Review 184

Startup Professionals Musings

APRIL 7, 2021

Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs. Then you have to face the reality that it’s time for new systems, software, or vendor contracts. These changes may cost more than product changes. Update delivery systems and processes.

Social Media 143

Social Media Startup Framework Course 143

Both Sides of the Table

JANUARY 25, 2015

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Not vanity metrics.

Product 150

Product Startup Metrics Technical Review 150

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. Desperate entrepreneurs lose their leverage and die young.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Both Sides of the Table

SEPTEMBER 10, 2021

Before Twitter he held similar roles at SuccessFactors (SaaS), Akamai (telecoms infrastructure), McAfee (Security Software) and was an investment banker. .” * I first wrote about the changes to the Venture Capital ecosystem 10 years ago and this still serves as a good primer of how we arrived at 2011, a decade on from the Web 1.0

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. You need predictable miracles and moonshots for success.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JUNE 2, 2021

Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. Apple pulled ahead of other mobile phones in its early days largely because it cultivated an ecosystem of software developers who created iPhone apps to meet every consumer niche and need.

Competition 142

Competition Software Review Social Media Customer 142

socalTECH

SEPTEMBER 15, 2016

Last week, job search service Indeed launched a new service in Los Angeles, called Indeed Prime , hoping to jump into the market for finding talent here to address that issue. Briefly tell us about your new service? Why did you pick Los Angeles for the new job service? because it's been such a hot job market.

Los Angeles 100

Los Angeles Marketing Angel Technology 100

socalTECH

OCTOBER 14, 2019

How did you decide this needed to be a combination of software and content? My side of this, has been taking a bunch of academic research, and turning that into software. Michele Ruiz: The only thing I would add, is this is a software-as-a-service solutioneverything is on our online platform.

Content 150

Content Training Education Outsource Development 150

Tech Zulu Event

JULY 26, 2013

Squabbler’s software as a service (SAAS) platform gives publishers a plug and play technology to drive audience engagement through video and has been garnering a lot of interest from big name publishers like Bravo, the CBC, and Major League Baseball. Watch video metrics, track performance.

Metrics 79

Metrics Platform Content Web 79

InfoChachkie

JANUARY 16, 2018

Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. We build product roadmap software – it’s a SaaS company based here in Santa Barbara, California. Who is Mr. Semick and what is ProductPlan all about?

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Be a miser with contract services and facilities. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. Desperate entrepreneurs lose their leverage and die young.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

socalTECH

MAY 2, 2017

Andrew Bermudez , co-founder and CEO of Irvine-based Digsy (www.getdigsy.com) wasn't looking to build software to help commercial real estate brokers close more deals. After refining their metrics even more, they doubled their performance, and then quadrupled it. What is Digsy? My background is in commercial real estate.

Sales 145

Sales Startup Email Tool 145

Berkonomics

DECEMBER 23, 2009

The technique, “OST” (objective, strategies and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Create a hosted “software as a service” or “on demand” addition to our product line by end of (next) year. Email readers continue here.] What is a strategy?

Organization 159

Organization Metrics Demand Resource 159

Tech Zulu Event

JANUARY 23, 2013

The brother & sister founders (yes, brother and sister) of PromoJam used their knowledge of the social marketing industry to capitalize on a visible market opportunity by reinvesting into the company and expanding beyond client services. We’re talking real-time metrics here, ladies and gentlemen. PromoJam 2.0 PromoJam 2.0

Platform 99

Platform Metrics Social Media Marketing 99

SoCal CTO

MARCH 20, 2007

Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. 2014 Wavemaker Award recipients are: Hang Ten Award: Advertising & Marketing Services. Ninja Metrics. Hitesh Chawla, CEO.

Media 84

Media Technology Truecar Southern California 84

socalTECH

JANUARY 24, 2011

To help it along, we developed some software which makes it easy to create a mobile experience, which corresponds to a QR code you can place on any, real world object. Who uses your service, and why? In that market, there are literally no ROI metrics. The best metrics are estimated impressions. However, one way the U.S.

Startup 220

Startup West Hollywood Metrics Entertainment 220