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GotCast Plans Spinoff Website For Social Media Contests

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Santa Monica-based GotCast , the online casting site run by Alec Shankman, told its users today that it is gearing up to launch a new, spin-off website for its social media contest platform.

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Famous Birthdays Grows To 17 Million Uniques

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The company, led by founder Evan Britton, publishes information on celebrities, including actors, singers, and social media stars. The company says it is now seeing over 900,000 visits a day on its site, and has 24 full time employees in its Santa Monica offices. READ MORE>>.

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GotCast Launches Casting For Mercedes-Benz

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Santa Monica-based GotCast , the online casting site headed by Alec Shankman, said today that it has launched a new social media campaign with Mercedes-Benz. Financial terms of the deal were not disclosed. Deadline in the casting is December 23rd. READ MORE>>.

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OpenHouse Rolls Out Personalized Real Estate Recommendations

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Santa Monica-based OpenHouse has launched a new site which helps home buyers get personalized, real estate recommendations and information on neighborhoods, the company said today.

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Demand Media Launches New Social Ad Units

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Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers.

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TrueCar Buys Honk.com

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Santa Monica-based TrueCar , the automotive pricing site run by Scott Painter, said today that it has acquired Honk.com , an automotive social media website. Financial terms of the buy were not disclosed.

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EQAL Raising $3.5M

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Santa Monica-based EQAL , the producer of online content known for LonelyGirl15 and KateModern, is in the midst of raising $3.5M in a funding round, according to a regulatory filing by the firm Monday. The filing indicates the firm has so far raised $650K of the round from eight investors. READ MORE>>.