socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

MARCH 11, 2013

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. Pricing on the new tool was not announced.

Advertising 138

Advertising San Diego Mobile Pricing 138

socalTECH

JUNE 15, 2011

Irvine-based Local.com , the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. That information provides information on discounts, pricing, product details, store locations, in-store availability, and more within those ad units.

Product 133

Product Advertising Media Acquisition 133

socalTECH

DECEMBER 11, 2009

Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Startups Made Simple. An on-line community for entrepreneurs. Technology.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

NOVEMBER 17, 2009

Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: sponsor advertisement. Startups Made Simple. Technology.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

Ventura 145

Ventura Advertising Sites Acquisition 145

socalTECH

FEBRUARY 9, 2010

Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Contact Scott Herson for an overview, pricing and information at herson@joyent.com or 949-861-1069. Startups Made Simple.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

JULY 30, 2010

Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. The total brings the amount spent on acquisitions in the first half of the year to $16.2M The firm had not previously disclosed financial information about its various acquisitions in the quarter. in Q2 of 2009.

Internet Brands 160

Internet Brands .Net Acquisition Web 160

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

OCTOBER 27, 2010

According to Yahoo, Levinsohn reports directly to Yahoo CEO Carol Bartz, and will manage the company's media group, advertising sales, and partnerships for the Americas region. News of the hiring was first reported by AllThingsD. READ MORE>>.

Yahoo 178

Yahoo Media News Report 178

socalTECH

NOVEMBER 11, 2010

The firm was backed by investors eCompanies, Benchmark Capital, Cahners Business Information, Financial Times Group, Industryclick, Institutional Venture Partners, and McGraw-Hill. At the time of the acquisition by R.H. Weinbaum eventually became president of R.H. Donnelley's interactive unit, but later left the firm. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

socalTECH

NOVEMBER 9, 2011

The firm said the new product uses local shopping data from Krillion and other information to incorporate pricing information and in-store product availability in rich media ads. The new product comes out of Local.com's acquisition of Rovion, which it acquired in February, as well as its acquisition of Kirllion in May.

Media 124

Media Guide Platform Acquisition 124

socalTECH

APRIL 30, 2018

We're a big data company, where we look at all the information available worldwide, including documents, job postings, and anything you can publicly get your hands on, and from that, we distill the technology stack of a company. We distill that information with very high accuracy. That's what led to the job at Support.com.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed.

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. The two we're disclosing right now are Jerry Neumann, who ran mergers and acquisition for Omnicom, and Josh Styleman, CEO of Reprise Media, which was sold to IPG and became their search product.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

JANUARY 20, 2015

Last week, Los Angeles-based Sense360 raised $2.75M in a funding round, to go towards its development of a platform to help developers pull together information and make sense of all the data coming from your mobile phone. It''s amazing to see how the market has taken to that, and how big location is now used in the advertising market.

Startup 100

Startup Platform Mobile Advertising 100

socalTECH

FEBRUARY 1, 2011

However, one area has mostly been ignored, which is vertically focus, business-to-business information. Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Robert Flynn: Yes. at that time.

Startup 162

Startup Content Advertising Sites 162

socalTECH

JANUARY 14, 2011

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. You mentioned that you've been growing the company recently, and made a recent acquisition? READ MORE>>.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. They're not ill informed, they're just short on time and think the news networks are biased. Daniel Altman: For us, it's about user acquisition, and working on the technology. What's the business model behind Laffster?

Content 230

Content News Startup Research 230

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. We're riding that wave, and really changing how things are done. So where are you now?

Startup 174

Startup Metrics Customer Custom 174

socalTECH

JULY 20, 2011

The firm's CEO and co-founder, Jennifer Sargent , has an interesting background, most recently serving as an executive at Variety/Reed Business Information. As a result, consumers would go away after they hit that information. That ended up being a great training ground to learn about online advertising as a revenue stream.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100

socalTECH

SEPTEMBER 30, 2008

David has a unique perspective on the Southern California technology environment, having been the COO of PayPal before its acquisition by EBay, and having had the full Silicon Valley experience. Advertising might be number three. You could just sit and add people to your own family tree program, but people hadn't applied Web 2.0-style,

Yammer 133

Yammer Geni Startup Southern California 133

socalTECH

OCTOBER 21, 2009

One of our big areas of differentiation is the fact that we have all of this technology to improve data, whether that is looking for other, related data sets, merging that data, or using the technology to mine for factual information, and integrate that into the data set. How does that work? That became the underpinning of several products.

Startup 190

Startup Google S3 Platform 190

socalTECH

FEBRUARY 18, 2009

Their idea was to catch enough consumers to scale, but they didn't understand the cost of acquisition, of finding customers, marketing, and advertising. That information is normalized, standardized, and when a tour operator changes content on their web site, it's automatically picked up on our system.

Web 100

Web Altadena Sites Activity 100

SoCal Delicious

OCTOBER 8, 2012

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. with her husband, Douglas, a former Google chief information officer, in late 2008. Advertise Locally on WSJ.com.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44