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Platinum Equity Buys Quark, Eyes Acquisitions

socalTECH

Los Angeles-based private equity firm Platinum Equity has acquired Quark , the developer of page layout software, according to the firm this morning. Platinum did not disclose financial details of the buy, however, said that it is looking to expand Quark's product breadth and depth, plus create an acquisition strategy.

Equity 145
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Multiple marketing tactics seek to share attribution.

Customer 100
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Local.com Drops LEC Billing Acquisitions

socalTECH

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Local.com said it will instead focus on traditional local business products, charged at $1795.00

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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

OpenX said the new Revenue Intelligence product uses algorithms to figure out the total value a page generates, based on a net present value calculation--taking into account page views and clicks, traffic, and more. Pricing on the new product was not announced.

OpenX 159
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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. Customer acquisition cost. What does traction really mean to investors, and how much is enough?

Startup 121
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Google Wants to Disrupt Home Automation with $3.2 Billion Nest Acquisition

Tech Zulu Event

Google’s acquisition of Nest gives the the co-founders an early exit and resources to up their hardware game. Nest is not Google’s first hardware acquisition. They’re already delivering amazing products you can buy right now–thermostats that save energy and smoke/CO alarms that can help keep your family safe. .

Google 86