socalTECH

JUNE 3, 2009

Santa Monica-based Mahalo , the high profile "human-powered search engine" run by Jason Calacanis, rolled out a new, revamped site late Tuesday evening, offering to split advertising revenues with users who help to create pages on the site. Mahalo has received funding from Sequoia Capital, Elon Musk, and News Corp.,

Mahalo 100

Mahalo Sites Santa Monica Advertising 100

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund. READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

NOVEMBER 13, 2013

in a funding round, for the company''s software for automatically improving site layout and advertising revenue. The Series A funding was led by Balderton Capital, and also included New Amsterdam Capital, Silicon Valley Bank and angels. ezoic automated website layout software advertising venture capital'

Software 147

Software San Diego Advertising Venture Capital 147

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. GumGum is backed by NEA, GRP Partners, First Round Capital and Crosscut Ventures. READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

Both Sides of the Table

APRIL 15, 2010

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. Overture never built the destination site to monetize from. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. It offers Internet radio targeted advertising and is growing really well.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

MAY 13, 2014

Los Angeles-based Swagbucks , the web-based rewards and offers site, said this morning that it has raised $60M in funding--the company''s first, external capital round--and also appointed Chuck Davis as CEO of the company. capital venture online shopping shopzilla davis chuck executive rewards swagbucks' READ MORE>>.

Fandango 196

Fandango Sites Advertising Web 196

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. patent, making its offering totally unique to both advertisers and audiences alike.

Advertising 40

Advertising Platform Venture Capital Content 40

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

JUNE 22, 2018

Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). Financial impact of the win was not announced. H Code media is led by CEO Parker Morse. READ MORE>>.

Media 100

Media News Advertising Entertainment 100

socalTECH

MAY 8, 2012

The site relies on advertisers, who upload content they want to promote and then run campaigns to encourage users to share links and content to their friends on Facebook, Twiter, and other sites. The funding came from Tice Capital, the Los Angeles Syndicate of Technology, and angels. READ MORE>>.

Los Angeles 242

Los Angeles Advertising Content Sites 242

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

SEPTEMBER 18, 2013

Irvine-based online auto information and leads site Autobytel announced Wednesday afternoon that it has invested $2.5M in AutoWeb , a new, pay-per-click automotive advertising marketplace. advertising lead content information auto strategic investment capital venture autoweb autobytel' in AutoWeb as it grows. READ MORE>>.

Invest 147

Invest Advertising Content Sites 147

socalTECH

OCTOBER 21, 2010

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. According to Los Angeles-based MK Capital, it made the investment in Poptent, led by partner Yair Landau. The firm had previously been known as XLNTads.

Funding 150

Funding SoCalTech Advertising Hollywood 150

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

AUGUST 7, 2014

Retention Science develops marketing software to help online retailers re-engage customers, applying big data and predictive algorithms to analyze the individual behavior of visitors to online retailers'' sites. retargeting advertising analytics software capital venture science retention' READ MORE>>.

Dollar Shave Club 159

Dollar Shave Club Legalzoom Santa Monica Advertising 159

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. — Fat Tail Capital (@FatTailCapital) March 25, 2022. Instacart Explores Advertising.

Advertising 116

Advertising Tool .Net Google 116

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. greentoe venture capital angel ecommerce retail retailer seed' The funding came from Parker Thompson from 500 Startups/Dave McClure. READ MORE>>.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

AUGUST 30, 2010

Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Tags: tweetup postup linkedin facebook twitter search advertising idealab. READ MORE>>.

Idealab 183

Idealab Advertising Web Pasadena 183

socalTECH

MAY 24, 2010

Pasadena-based Tweetup , the Internet advertising play of Idealab's Bill Gross, said today that it has formally launched the site. The firm told its members that they are now able to login to the site, and that user profiles are eligible to be displayed as a search result. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

MAY 27, 2011

Two Southern California venture capital firms have benefited from an acquisition yesterday of Mountain View-based MerchantCircle , an online local business advertising and networking site, by fellow online advertising firm Reply!

Rustic Canyon 157

Rustic Canyon Steamboat Ventures Southern California Advertising 157

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. All of those sites will serve up search results from TweetUp. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

socalTECH

MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

Idealab 189

Idealab Advertising Web Pasadena 189

socalTECH

MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

Ventura 145

Ventura Advertising Sites Acquisition 145

socalTECH

AUGUST 5, 2011

Los Angeles-based Poptent , which operates an online site focused on crowdsourcing commercials and videos for brands and advertisers, is powering a new effort from home rentals marketplace HomeAway. HomeAway said this week that it is partnering with Poptent, to run a contest to create an advertisement for the firm.

Advertising 157

Advertising Los Angeles Sites Capital 157

socalTECH

JUNE 25, 2012

The funding included a senior credit facility from Wells Fargo Capital Finance and a subordinated debt and equity investment from SF Capital Group. FastPay offers up credit lines of up to $5M to online content publishers, social marketers, and others to provide better liquidity to those firms.

Equity 145

Equity Advertising Los Angeles Content 145

socalTECH

NOVEMBER 8, 2012

The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. The firm has funding Tice Capital, the Los Angeles Syndicate of Technology, and angels. VIRURL says it is looking to "kill of the banner ad", which the company says is an ineffective way to monetize the web.

Santa Monica 153

Santa Monica Web Content Advertising 153

Startup Professionals Musings

JULY 10, 2015

To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes. When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable.

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

FEBRUARY 26, 2015

The startup--led by Matt Munson--said the funding was led by Canaan Partners, and also included First Round Capital, Bullpen Capital, and VersionOne Ventures. Twenty20 said that existing, stock image sites have left a vacuum due to their "staged, dated photos". READ MORE>>.

Marina Del Rey 100

Marina Del Rey Mobile Venture Capital Advertising 100

socalTECH

JANUARY 6, 2012

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals. READ MORE>>.

Technology 150

Technology Miramar Venture Capital Google 150

socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

NOVEMBER 5, 2014

The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales. aggregage venture capital newsletter software automated content analysis aggregation publishing news blog angel tech coast angels' READ MORE>>.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

socalTECH

SEPTEMBER 21, 2010

Pasadena-based PostUp , the Twiiter advertising firm backed by Idealab, Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis and Jeff Jarvis, said Tuesday that it has launched a new version of its Twidroyd Twitter client for Android phones. PostUp is headed by Bill Gross, founder of Idealab. READ MORE>>.

Idealab 188

Idealab Pasadena Advertising Google 188

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. For those not familiar with Saban Capital, tell us about the fund?

Capital 100

Capital Southern California Media Venture Capital 100