socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. Tags: openx advertising publishing open source. READ MORE>>.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

AUGUST 7, 2014

Santa Monica-based Retention Science , the marketing software technology maker led by Jerry Jao, has snagged $7M in a Series A funding, according to the company. retargeting advertising analytics software capital venture science retention' The new funding was led by Upfront Ventures, and also included. READ MORE>>.

Dollar Shave Club 159

Dollar Shave Club Legalzoom Santa Monica Advertising 159

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JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. The company said the move will result in the elimination of its premium display salesforce. Terms of that deal were not announced. READ MORE>>.

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Demand Media eHow Advertising 138

socalTECH

DECEMBER 26, 2013

Santa Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. The company said the campaign--which launched on Christmas day--will be featured during NBA programming on ABC and ESPN.

Edmunds 154

Edmunds Santa Monica Advertising Sites 154

socalTECH

AUGUST 9, 2016

Santa Monica-based Tongal , which operates an online, content crowdsourcing site focused on video, has named a Vaughan Emsley as its new Head of Strategy and Client Development. The company has driven campaigns for LEGO, Johnson & Johnson, NASA, Mattel, P&G, General Motors and many others.

Santa Monica 100

Santa Monica Content Advertising Sites 100

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

socalTECH

AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M The company said the drop came due to a shift away from higher CPM direct display advertising. The company''s now separated registrar segment actually saw a 13 percent growth.

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Demand Content Media eHow 138

socalTECH

NOVEMBER 8, 2012

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. Diaz-Mitoma is the former founder of Titan Gaming.

Santa Monica 153

Santa Monica Web Content Advertising 153

socalTECH

MAY 15, 2013

Online dating and matchmaking asite eHarmony is looking to update the company''s image, and has gotten a makeover--looking to prove that it''s still in the dating game. The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

socalTECH

JANUARY 16, 2012

Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar was charging dealerships a "success fee" for sales made due to leads from the site. READ MORE>>.

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Truecar Santa Monica Advertising Sales 185

socalTECH

MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. Demand also mentioned strong direct brand advertising sales helped its results. million on revenues of $79.5M.

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Demand Media Santa Monica .Net 133

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). We spoke with Gabe to learn more about his company�which is backed by Bertelsmann and Upfront Ventures--and what it is working on. Tell us about your company?

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100

socalTECH

JULY 18, 2012

Santa Monica-based eHow , the online advice and information site owned by Demand Media, is targeting mothers with a new channel, the company said today. eHow said it already is seeing around 14 million mothers visiting the site a month. The channel actually launched in May. The channel actually launched in May.

eHow 124

eHow Santa Monica Demand Sites 124

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JANUARY 12, 2012

Santa Monica-based JewelMint , the jewelry service run by former MySpace co-founder Josh Berman and Diego Berdakin, said Thursday that it is launching an online "fashion film" series featuring Kate Bosworth , along with a national television commercial campaign.

Santa Monica 180

Santa Monica Commerce Sites Services 180

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DECEMBER 16, 2011

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times.

Truecar 113

Truecar Santa Monica Pricing Report 113

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Advertising Media Mobile Buzznet 40

socalTECH

MAY 7, 2012

more--or you can go online and use Fine Art America (www.fineartamerica.com), a Santa Monica company which is doing. The company's founder and CEO is Sean Broihier , who told us all about the site--and also how. photographer and live here in Santa Monica, you can take an image of the Santa Monica Pier.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

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NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. The new location is in addition to the company's existing offices in Los Angeles and San Francisco. Wexler joins the firm from SWMX, where he was CEO and co-founder.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

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OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

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Demand Sales Media eHow 100

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MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site.

Google 236

Google Sites Startup Web 236

socalTECH

JUNE 16, 2009

Santa Monica-based Tsavo , the online media company which owns Manolith, Twirlit, Kidglue, and Nibbledish, has lost its Vice President of Product and Design, Mike Macadaan. Macadaan said that his team took the site from zero visitors to nearly 3 million visitors per month. READ MORE>>.

Tsavo 100

Tsavo Twiistup Santa Monica Content 100

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NOVEMBER 13, 2008

Santa Monica-based Transpera , a provider of mobile video advertising technology, announced Thursday that it has raised $8.25M in a Series B funding round. The funding will go to expand the company's product line and service customers. The new round brings the company's total raised to $11.25M. READ MORE>>

Break.com 100

Break.com Santa Monica Advertising Press 100

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JANUARY 27, 2011

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Nick Higgins: Adconion was founded six years ago as an advertising network. First, describe what Joost's business is nowadays?

Santa Monica 149

Santa Monica Content Platform Networking 149

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OCTOBER 22, 2008

Santa Monica-based Mahalo, the search and news site run by Jason Calacanis, has cut 10 percent of the firm's staff, Calacanis said in a post on his blog Wednesday. According to Calacanis, the firm is "fairly certain" that advertising for the next two years will be "severely depressed." READ MORE>>

Mahalo 100

Mahalo Santa Monica News Summary 100

socalTECH

JULY 23, 2010

This week, Santa Monica-based ThisNext (www.thisnext.com) said it has raised another round of funding for the firm's social shopping site. Matt Edelman: The last company I ran and co-founded PeopleJam, which was a social media business for people interested in self improvement. How long have you been at the firm now?

Newsletter 165

Newsletter Sites Content Advertising 165

socalTECH

JUNE 30, 2011

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. I have my own personal opinions, but from a company stand point, that's neither here nor there. I think there are two things going on.

CPC 279

CPC Santa Monica Southern California Sales 279

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. Then came blogs.

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

OCTOBER 20, 2011

After months of submissions and the amazing help from our judges , the Spotlight is shinning down on awesome companies that were born right out of Southern California. And now without further ado I present the Spotlight: LA Tech Fall Companies: Spotlight Companies. It’s a gallery of great entrepreneurship. View Larger Map.

UCLA 102

UCLA Company Companies Idealab 102

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. Who uses your service, and why?

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Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

JULY 1, 2010

He calls it his “Tom Sawyer&# company. Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Scott left the company, which eventually IPO’d and became Internet Brands. a fbFund winner. Current round: $4.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

AUGUST 8, 2012

Santa Monica-based Fundable (www.fundable.com) is a newly launched, crowdfunding site which is headed by local entrepreneur Wil Shroter. Recently, an interesting project popped up on the site--a a 2D to 3D conversion project , from the inventor of the original, LCD projector, Gene Dolgoff. Tell us about your project?

Startup 252

Startup Sites Patents Outsource Development 252

Tech Zulu Event

SEPTEMBER 17, 2013

Born on the shores of Santa Monica, California, the company is taking its beta-tested Cv3 platform out into the public today. Advertising Business Marketing CallFire campaigns cv3 platform Dinesh Ravishanker text voice' The post CallFire Launches Their New Cv3 Platform & New Look appeared first on TechZulu.

Platform 71

Platform PHP Santa Monica Customer 71

Both Sides of the Table

FEBRUARY 20, 2012

And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She drove her company to profitability before paying herself a modest salary. She put all of her savings into her company. When Tracy started her company she didn’t have a technical co-founder.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. They have a great brand name, are very discoverable, and are looked upon favorably.

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Demand Media eHow Content 240

socalTECH

FEBRUARY 24, 2010

Last month, Santa Monica-based ThisNext announced that it was acquiring Stylehive, an online site focused on fashion and beauty. That's why we exist, and why we are a company, to help consumers figure out that fundamental question. How we do so, is we help consumers discover new products and shop for them.

Content 165

Content Demand Sites Media 165

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? We're now at the end of year 3 of the company. The company is going really well.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171