Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Paid search engine ranking (PPC) is just buying advertising for your business. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

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PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 9, 2021

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

Advertising 203

Advertising Startup Google Commerce 203

Berkonomics

APRIL 28, 2022

Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Proactively link outward from your site. There is still a great place for traditional advertising. There are tools to inform you when your company name or personal name is mentioned.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

socalTECH

NOVEMBER 9, 2011

Entering an already crowded market for daily deals in Los Angeles, Google Offers , the daily deals site run by the Internet giant Google, launched today in the city, offering up a $14.00 Google Offers has been slowly expanding its territory, adding today Atlanta, Brooklyn, Chicago, and Houston, in addition to Los Angeles.

Google 140

Google San Diego Los Angeles Sites 140

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

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ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

OCTOBER 23, 2014

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon.

Product 159

Product Advertising Google Los Angeles 159

socalTECH

JANUARY 28, 2009

Woodland Hills-based ReachLocal , which helps small businesses buy search engine advertising, has inked a strategic alliance with Google in the United Kingdom, the firm announced today. ReachLocal said that it has become an "Authorised Reseller" of Google's AdWords in the UK, through its UK site, ReachLocal UK.

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ReachLocal Google Woodland Hills Advertising 100

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site. It was discouraging.

Google 236

Google Sites Startup Web 236

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising. For example, Walmart Grocery charges $9.99 per month or $98 per year.

Advertising 116

Advertising Tool .Net Google 116

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. What are your thoughts on the Google announcement? Dave Newmark: I think it goes to the fact that any marketplace needs to have a win. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Berkonomics

FEBRUARY 13, 2014

And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service. And yet, users rave about the service, and spend long durations of time on the site. Once we had what we thought was the answer, in allowing for display advertising on these sites.

Metrics 207

Metrics Sites Advertising Web 207

InfoChachkie

JULY 9, 2012

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million.

Google 133

Google Develop Development Funding 133

socalTECH

SEPTEMBER 18, 2013

Los Angeles-based video crowdsourcing site Tongal is making a big move into feature films, saying yesterday that it has begun crowdsourcing a documentary, feature film on the site. The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl.

Hollywood 189

Hollywood Sites Google Content 189

socalTECH

OCTOBER 13, 2009

Gil Elbaz , one of the co-founders of Applied Semantics --the firm that developed the technology behind Google's AdSense--has launched a new startup, Factual. The new site--driven by an application programming interface the firm has named the Factual API--allows developers to connect their data with data from others. READ MORE>>.

Startup 157

Startup Southern California Google Demand 157

Startup Professionals Musings

APRIL 3, 2011

Now the measure is how many hits one has on a Google name search, factored by some formula, like the sum of all positive messages minus 100 for every negative message. To illustrate the point, here is a true story posted by Seth Godin a while back: “A friend advertised on Craigslist for a housekeeper. She googled each person's name.

Google 102

Google Social Network Networking Coach 102

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. We're not a mobile site creator, and are really part of the ad experience. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

SEPTEMBER 30, 2010

Online Video Properties, although both were dwarfed by Google's continued dominance of online video via YouTube. In comparison, Google's sites reach 146.2M Tags: interactive media break video advertising content television youtube google. According to the latest numbers, Fox Interactive Media had 43.1M

Hulu 140

Hulu Google Media Advertising 140

socalTECH

SEPTEMBER 21, 2010

Pasadena-based PostUp , the Twiiter advertising firm backed by Idealab, Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis and Jeff Jarvis, said Tuesday that it has launched a new version of its Twidroyd Twitter client for Android phones. PostUp is headed by Bill Gross, founder of Idealab. READ MORE>>.

Idealab 188

Idealab Pasadena Advertising Google 188

socalTECH

FEBRUARY 1, 2011

BAT said that its platform allows advertisers to tap into online fan communities on such sites as Facebook and Twitter. Ryan and Chad Steelberg sold their last company, dMarc Broadcasting, to Google. Financial details of the new social media campaign wins were not announced. READ MORE>>.

Social Media 180

Social Media Media Advertising Platform 180

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners.

News 213

News Content Hollywood Sites 213

socalTECH

JANUARY 6, 2012

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M The Steelbergs are best known for selling dMarc Broadcasting to Google back in 2006, in a deal at the time worth over a billion dollars. as part of an ongoing, $7.0M

Technology 150

Technology Miramar Venture Capital Google 150

InfoChachkie

MAY 19, 2014

Maybe you said Apple or even Google, but I bet Facebook didn''t come to mind. For instance, consumers can effortlessly click on a desktop Facebook ad, surf a site to learn more and then execute a purchase or fill out a lead form, via their large screen, mouse and full-sized keyboard. Quick - name a phone company.

Company 200

Company Companies Mobile Advertising 200

socalTECH

JUNE 24, 2010

Gil Elbaz , one of the founders of Applied Semantics , the often unheralded Santa Monica-based creator of what is now Google's AdSense product, is one of the angel investors in San Francisco-based Triggit , a developer of a real time ad bidding platform, it was revealed today.

Santa Monica 133

Santa Monica Google Incubator Advertising 133

Berkonomics

JANUARY 7, 2016

Google Alerts can be set for any parameter and then be set to deliver your results daily or more often using Google.com/alerts. Measure your relative success with Facebook, Twitter, Google, Instagram and LinkedIn by registering with KLOUT.com , a service that ranks your social media outreach against the universe of those doing so.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

socalTECH

APRIL 21, 2009

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

ReachLocal 113

ReachLocal Woodland Hills Advertising Yahoo 113

socalTECH

JULY 7, 2010

Rumored to be prepping for an IPO, just inked a deal to launch a new beauty and fashion site with Tyra Banks. They've acquired CAPTCHA security tools originally developed by Vidoop, and looking to market that technology to e-commerce web sites, social networking sites, and others looking to reduce spam and fraud.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

NOVEMBER 9, 2012

company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. positions on its site, ranging from software, sales, marketing, to finance. Google has set the bar in the technology industry in Silicon Valley, and holds a similar place in Southern California.

Technical Review 279

Technical Review Company Companies Southern California 279

Tech Zulu Event

MARCH 1, 2010

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Below is a highlight video of the evening.

Google 68

Google eBook JavaScript Mahalo 68

socalTECH

MAY 13, 2009

Santa Monica-based Docstoc , the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Along with the official launch, the firm said that it has rolled out a new revenue sharing agreement--DocCash--which will split Google AdSense revenue with people who upload documents to the site.

Rustic Canyon 140

Rustic Canyon Santa Monica Advertising News 140

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Google Ad Sense was just getting going. He is starting to see this occur in sites that are verticalizing content. But Google is still showing great financial performance.

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Capital Venture Capital Veoh Startup 265

socalTECH

FEBRUARY 8, 2010

Los Angeles-based video site Hulu reports this afternoon that the firm has received more than one million votes in its Super Bowl commercial rankings on its Hulu Adzone , where the firm has posted all of the ads from Sunday's Super Bowl. Tags: hulu super bowl commercial advertising video content. READ MORE>>.

Hulu 124

Hulu Advertising Google Content 124