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Demand Media Targets Food Advertisers

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Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. READ MORE>>.

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Startup's Technology Helps L'Oreal Target Ads Based On Hair Color

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In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

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Lumeo Launches Pro Video Learning Site

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Santa Monica-based Lumeo , a new startup aimed at helping members learn how to shoot professional videos, said today that it has launched its service. The new site allows users to watch videos and learn from professionals, via short video tutorials. Lumeo is headed by Brian McDonough. READ MORE>>.

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NearWoo Connects With Google DoubleClick

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Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

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Adconion Media Buys Smartclip

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Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. Financial terms of the buy were not disclosed. READ MORE>>.

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TrueCar Launches New Website, Ad Campaign

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In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand.

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Mahalo Revamps Site

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Santa Monica-based Mahalo , the high profile "human-powered search engine" run by Jason Calacanis, rolled out a new, revamped site late Tuesday evening, offering to split advertising revenues with users who help to create pages on the site. Tags: mahalo jason calacanis search engine advertising.

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