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GumGum Launches New Social Media Analysis Tool

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Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz.

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H Code Launches Digital Marketing, Media Product

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Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers.

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GumGum Analyzes Sports Teams Sponsorships, Advertising

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Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company said it is partnering with Catalyst Sports and Media, founded by Happy Walters and Josh Swartz, on the effort to bring the product to the sports market.

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Demand Media, Buddy Media Link

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Santa Monica-based Demand Media announced this morning that it has inked a deal with Buddy Media , developer of a Facebook management system for advertisers, on a new version of Pluck. Pluck is Demand Media's social media application.

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Adomic Scores Siemer WaveMaker Prize, $160,000

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Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

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Demand Media Launches New Social Ad Units

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Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. The firm said the ads can include live content from Twitter, or content directly updated by advertisers. READ MORE>>.

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GumGum Sports Wins Maui Jim Maui Invitational

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Santa Monica-based GumGum Sports , which helps advertising agencies measure the media value of sponsorships of sporting events using computer vision technology, has agreed to provide media valuation for the Maui Jim Maui Invitational, being held later this year. Financial impact of the win was not announced.