Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. According to relevant reports , 93 percent of online experiences start with a search engine. Participate in the top social media sites for maximum impact.

Customer 172

Customer Custom Marketing Social Media 172

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JULY 8, 2009

Irvine-based Local.com , which operates a network of local business search sites, reported the firm's traffic numbers today, saying that during Q2, it had 63 million monthly unique visitors on its site and network. Local.com's web sites allow users to search for local businesses and services. READ MORE>>.

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Report Advertising Sites Web 100

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JANUARY 14, 2015

Los Angeles-based native advertising automation software developer Nativo reported Wednesday that it has been selected by five different publishers to power native advertising programs for their sites. nativo publishing advertising automation software fodors techtarget justin choi' Nativo is led by Justin Choi.

Advertising 100

Advertising Software Development Los Angeles Software 100

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FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. Financial impact of the win was not disclosed.

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OpenX Advertising Los Angeles Platform 100

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APRIL 17, 2012

Los Angeles-based video streaming site Hulu reports this morning that it has now surpassed 2 million paid subscribers to its Hulu Plus service, as of Q1 this year. The company announced the milestone as it announced anew, advertising structure, where it says it will now only charge advertisers based on a 100 percent completion rate.

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Hulu Advertising Los Angeles Report 154

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DECEMBER 21, 2016

Los Angeles-based advertising marketplace operator Rubicon Project and its partner White Ops , a provider of human verification services for the digital ad market, said their combined efforts have protected buyers on sellers on Rubicon's marketplace from a major Russian advertising fraud effort uncovered this month.

Advertising 100

Advertising Web Los Angeles Networking 100

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OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

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Avalon Media San Diego Advertising 147

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NOVEMBER 4, 2011

Los Angeles-based Gorilla Nation , the online advertising representation firm which is a part of Evolve Media Corp., reported this morning that it has added a new suite of "Urban" and "Latina lifestyle" sites to its network of web sites. Gorilla Nation helps to connect websites with brand advertisers.

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Gorilla Nation Advertising Sites Web 145

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OCTOBER 28, 2008

Los Angeles-based Internet Brands disclosed Tuesday as part of its earnings report that the firm has purchased two web sites, BensBargains.net, and GrooveJob.com. The firm also said it has acquired another unnamed site, which was completed subsequent to Q3. on those web site buys. on the buy of four companies during Q3.

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Internet Brands Web Acquisition Sites 100

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MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. SodaHead, which was co-founded by former MySpace exec Jason Feffer, was one of nearly two dozen social sites who partnered with Google on the feature.

Google 160

Google Social Media Sites Advertising 160

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MAY 6, 2010

Los Angeles-based Gorilla Nation , which provides advertising sales for web site operators, reported today that it has renewed an agreement with eBaumsWorld.com , where it will continue to represent all of the site's ad inventory. Gorilla Nation specializes in finding brand advertisers for mid-range web sites.

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Gorilla Nation Advertising Web Sites 140

TechCrunch LA

MARCH 26, 2020

It has now added to the list of partners local news service Patch and ProPublica, including its Local Reporting Network partners and its collaborative journalism project Electionland. Meanwhile, the ProPublica Local Reporting Network funds and jointly publishes year-long investigative projects with 23 local news organizations across the U.S.

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News Journal San Diego IP 156

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AUGUST 16, 2012

Huntington Beach-based AnyMeeting , which develops free web conferencing and online meeting software, reported this morning that it has released a new feature which lets users share any YouTube video into their meeting, and has also hit a milestone of 200,000 registered users.

Tech Coast Angels 193

Tech Coast Angels Pasadena Angels Conference Pasadena 193

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

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Advertising Media Mobile Buzznet 40

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SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. Overall, the firm reported CPMs are up about 38% in Q2.

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Clearstone Advertising Pricing Report 165

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AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M The company said the drop came due to a shift away from higher CPM direct display advertising. Demand Media operates such sites as eHow, Livestrong, and CollegeHumor. in revenues for the similar quarter in 2013.

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Demand Content Media eHow 138

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JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal. READ MORE>>.

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Media Social Network News Advertising 140

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MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd.

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Networking Marketing Idealab Pasadena 154

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FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

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Clearstone Advertising Report Entertainment 100

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MARCH 31, 2010

Irvine-based Local.com , an online local search site, reported today that it has renewed and expanded a local advertising distribution agreement with SuperMedia LLC, the parent firm of Superpages.com.

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Advertising Sites Web Content 140

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JULY 31, 2012

Los Angeles-based content delivery network (CDN) provider NetDNA reported today that it has been selected by online tag management company Ubertags. NetDNA said the customer deployment and co-marketing agreement will allow UberTags to distribute its site content via its network to reduce page load times. READ MORE>>.

Content 140

Content Advertising Networking Web 140

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MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 in revenues the firm reported in Q1 of 2010. Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites. million on revenues of $79.5M. READ MORE>>.

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Demand Media Santa Monica .Net 133

Startup Professionals Musings

OCTOBER 9, 2020

According to recent reports , these come from all the way up and down the age and experience spectrum, including up to ninety percent of the current Baby Boomers, as well as Millennials. That means starting your search through contract services sites, rather than conventional career hiring sites.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

AUGUST 25, 2023

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. The remainder use outside funding, including crowdfunding, friends and family, banks, and investors.

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Social Media Metrics Media Tool 98

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AUGUST 24, 2009

Los Angeles-based Gorilla Nation reported Monday afternoon that it has signed on World Wrestling Entertainment as a client. Tags: gorilla nation wrestling online advertising. READ MORE>>.

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Gorilla Nation Advertising Web Entertainment 133

InfoChachkie

MAY 19, 2014

For instance, consumers can effortlessly click on a desktop Facebook ad, surf a site to learn more and then execute a purchase or fill out a lead form, via their large screen, mouse and full-sized keyboard. Fortunately for consumers, not all mobile advertisers are clueless. Note: I am an Invoca investor via Rincon Venture Partners ).

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Company Companies Mobile Advertising 200

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APRIL 19, 2012

Los Angeles-based streaming video site Hulu has been in New York this week pitching its service to advertisers at its Hulu Upfronts event, revealing today four new original series, plus some statistics on the service. READ MORE>>.

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Hulu Statistics Content Advertising 145

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SEPTEMBER 30, 2010

In comparison, Google's sites reach 146.2M In the same report, comScore also reported the top 10 video ad properties, based on video ads viewed, saying that Hulu now leads in the number of video ads viewed and video ad impressions, serving up 789.8M According to the latest numbers, Fox Interactive Media had 43.1M

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Hulu Google Media Advertising 140

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JULY 8, 2009

Los Angeles-based Gorilla Nation , which represents online publishers for advertising sales, reports today that the firm has extended an agreement with The Brooklyn Company, which owns horror site Fangoria.com, FangoriaGoreZone.com, and Starlog.com. The Brooklyn Company's three site reach around 5.5 READ MORE>>.

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Gorilla Nation Advertising Sales Sites 100

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DECEMBER 16, 2011

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times. In the report, the Times says that TrueCar is now on track to reach $100M in revenues this year.

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Truecar Santa Monica Pricing Report 113

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JANUARY 26, 2009

Irvine-based Skweezer, which operates a mobile advertising network and tools to translate web pages to mobile format, is reporting today that the firm saw its first quarter of profitability in Q4. Skweezer's advertising product also works with non-mobile web sites. Tags: mobile advertising skweezer. READ MORE>>.

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Advertising Mobile Web Sites 100

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JULY 6, 2011

Los Angeles-based Hulu , the online video streaming site headed by Jason Kilar, released some detailed subscriber numbers Wednesday, as the firm continued to be. The firm reported 875,000 paid Hulu Plus subscribers as of June 2011, up from less than 250,000 six months ago, in December of 2010. READ MORE>>.

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Hulu Content Advertising Los Angeles 150

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MAY 28, 2009

Beverly Hills-based Hydra , which operates a cost-per-action advertising network, reported Thursday that it has named Rachel Corcoran as the firm's Director of Compliance. Hydra runs performance-based advertising on Internet sites. Tags: hydra executive advertising online. READ MORE>>.

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Beverly Hills Advertising Report Sites 100

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MAY 14, 2013

We caught up with founder Evan Britton about how his company has created the top site in the Internet niche of celebrity birthdays, and how that intense focus on a single niche--and user experience- has paid off for the company in terms of user engagement and growth. That was the genesis of the site. It was discouraging.

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Google Sites Startup Web 236

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FEBRUARY 8, 2010

Los Angeles-based video site Hulu reports this afternoon that the firm has received more than one million votes in its Super Bowl commercial rankings on its Hulu Adzone , where the firm has posted all of the ads from Sunday's Super Bowl. Tags: hulu super bowl commercial advertising video content. READ MORE>>.

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Hulu Advertising Google Content 124

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JULY 30, 2010

Los Angeles-based Internet Brands reported its results Thursday, saying that the firm saw record revenues in Q2. Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. According to Internet Brands, it had net income of $4.6M in revenues, up from $2.5M in Q2 of 2009. in total.

Internet Brands 160

Internet Brands .Net Acquisition Web 160

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JANUARY 14, 2009

Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com, Tags: video advertising panache. com, Nick.com and CMT.com. READ MORE>>.

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Advertising Web Los Angeles Platform 100