Both Sides of the Table
APRIL 11, 2011
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. “How-to&# guides work well. Or creating quizzes or games with your content.
Startup Professionals Musings
MAY 30, 2021
At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Building content is costly and time-consuming. It also shows how such a website can scale by adding new cities.
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Startup Professionals Musings
APRIL 2, 2022
Authority – the guiding light. Perceived authorities guide decision making, by investing time, resources, and activity in earning a position of influence, leading to a community of loyalists who follow their recommendations. Perhaps the greatest asset in social capital is that of benevolence.
socalTECH
OCTOBER 31, 2011
I actually just got a chance to do this in Portland, and I got to test all of the content coming in from my Portland guides on Urbandig, which I thought was very empowering. There are lots of knowledgeable people that we find to write these guides--people who grew up there, and who are experts in the area. When did you launch?
Both Sides of the Table
DECEMBER 20, 2010
Actually, it was originally called “Jerry and David’s Guide to the World Wide Web&# (true story) – it was basically a way for newbies to find information that had been curated by experts. As you know, Twitter restricts you to 140 characters so many people use it to publish links to other content.
Tech Zulu Event
MARCH 24, 2016
However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Construct a social media style guide. A style guide is an essential part of any form of marketing. Create relevant, quality content.
Startup Professionals Musings
JULY 29, 2010
Reserve the same names on the leading social networks and blogs. The patent process is far from perfect, but it’s a huge step ahead of no proprietary content. Start early by registering your company, and reserving the name as your website domain name. Also don’t forget trademarks and copyrights. Make marketing and sales a priority.
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