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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks! Let’s see.

Blogging 287
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

I have found that publishing a regular blog can give you an edge in making all this happen. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. Your blog followers will be your best customers.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

PPC 154
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Find potential partners.

Blogging 104
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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

In fact, some totally avoid it, assuming their product or solution will speak for itself later. Contributing to industry blogs, or starting your own, is an ideal way to express your positive values, and build a reputation that can save you later if your product stumbles, or you receive some negative challenges.

Product 127
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Let that ideal co-founder find you.

Blogging 110
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286