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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. The key takeaway?

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Jukin Media Names Essner Co-CEO

socalTECH

Los Angeles-based Jukin Media , the viral- and user-generated content company, has promoted Lee Essner to the post of Co-CEO, the company said late Thursday. Essner--who has been President and Chief Operating Officer at the company since 2013, will share the CEO post with Jukin Media founder Jonathan Skogmo. READ MORE>>.

Media 113
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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

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IDEAS LA - The Future of Digital Technology and Content: Media and Entertainment and Lifestyle and Health

SoCal Tech Calendar

Thursday, June 16, 2016 -- IDEAS LA - The Future of Digital Technology and Content: Media and Entertainment and Lifestyle and Health.

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IDEAS LA - The Future of Digital Technology and Content: Media and Entertainment and Lifestyle and Health

SoCal Tech Calendar

Wednesday, June 15, 2016 -- IDEAS LA - The Future of Digital Technology and Content: Media and Entertainment and Lifestyle and Health.

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How Jukin Media Is Turning Viral Video Into A Real Business

socalTECH

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235