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OpenX Rolls Out Google AMP Compatibility

socalTECH

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.

OpenX 100
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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. What problem is your product trying to solve? Do you have specific landing pages?

Develop 520
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DivShot Acquired By Google

socalTECH

Los Angeles-based Divshot , which had offered up hosting of static web pages for web developers, has been acquired by Google , and will join Gogole's Firebase software development team. Divshot says it will shut down all of its products and services as of Monday, December 14th, 2015.

Google 100
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

PPC 154
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks! It’s addictive.

Blogging 287
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Google Retires Reader Launches Google Keep To Take On Evernote

Tech Zulu Event

Google announced it will retire its Reader service July 1 to the disappointment of many, and many were out already looking for the best alternative. However, Google had something else in mind, launching a service that might even be better than Google Reader. Google Keep solves that problem. Why Google Keep.

Google 75
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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?