Berkonomics

APRIL 1, 2021

We are not always smart about the market or the product. Well, the good news is that great teams are not bound by their original product or marketing plan. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. My story of a great pivot.

Resource 156

Resource Research Class News 156

Berkonomics

NOVEMBER 18, 2021

You can be the one to develop a product or service, promote it, and support it when you are a small operation. But what if you need to repeat the process of positioning, selling, and supporting your product ten thousand or more times as often as you do today? Don’t be alarmed by this next statement. That’s relatively easy.

Class 156

Class Customer Custom Email 156

Berkonomics

AUGUST 24, 2017

But the problem was solved, and response times returned to “immediate” for at least this class of customer call. Email readers, continue here…] But “There’s the rub” (the snag) wrote Shakespeare in Hamlet. It took several months to hire and train enough new support reps to keep up with the rapid growth of our company.

Training 243

Training Resource Press Satisfaction 243

Berkonomics

NOVEMBER 25, 2021

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. Second is product risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. Let’s use breakeven as our test.

.Net 156

.Net Sales Tool Email 156

Berkonomics

DECEMBER 28, 2017

And yet, such relationships properly used and never overused, can quickly and precisely help a CEO cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help the CEO avoid a myriad of mistakes that could prove costly in time and money.

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Class Organization Activity Customer 243

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Assume that you are not an Internet retailer with many competing products to sell. Apple charges a premium for innovative products, with quality second and service third. The five major niches.

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Pricing Competition Examples Class 226

Tech.Co

JUNE 3, 2022

If your own business is in a place to buy a brand new iPhone, the Tap to Pay feature is worth activating — but given how many customers will pay with a non-contactless card or phone anyway, you'll still need a card reader to avoid missing out on sales.

News 155

News Newsletter Sales Tips 155

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. Market research is critical, even with revolutionary products or concepts.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

SEPTEMBER 18, 2014

We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. Plans don’t often work as devised.

Class 176

Class Resource Email Examples 176

Berkonomics

APRIL 13, 2017

If your vision is for a product or service that fills a need in a mature industry, you may be flying against the prevailing winds as a market shrinks over time, taking your business with it. Email readers, continue here…] Can you dominate that market? Do you have a world-class management team?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

JULY 31, 2014

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. D=Decrease costs.

Marketing 201

Marketing Demand Pricing Customer 201

InfoChachkie

SEPTEMBER 19, 2012

I thought this post might be of interest to some of my readers, as it offers a glimpse into my approach to teaching entrepreneurship. . Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO.

Class 231

Class Startup Santa Barbara RSS 231

Berkonomics

OCTOBER 2, 2014

Email readers, continue here.] “You will be successful at our company!” What a great touch – especially for someone expected to be self-motivated enough to work long hours from home, to get to know fellow employees through Skype and texting, and to be productive immediately when hitting the ground. the fortune states.

Startup 207

Startup Email Class Examples 207

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. Form Friendships.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Berkonomics

JULY 11, 2013

Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 207

.Net Sales Tool Social Network 207

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Venture, private equity and more: Here we lump a large number investor classes into one. It’s an option, even though an expensive one.

Venture Capital 266

Venture Capital Class Invest Equity 266

socalTECH

JUNE 20, 2012

For readers, LaunchpadLA is all about? We got over 400 applications for the ten slots we had open in this class, and we picked ten amazing companies. So far, eight of the ten companies in our current class have raised outside funding, and we're really happy with how it's gone so far. We're really excited for the next steps.

Class 261

Class Mentor Startup Santa Monica 261

Berkonomics

JUNE 2, 2015

You can be the one to develop a product or service, promote it, and support it when you are a small operation. But what if you need to repeat the process of positioning, selling, and supporting your product ten thousand or more times as often as you do today? Don’t be alarmed by this next statement. That’s relatively easy. Guess what?

Class 120

Class Customer Custom Email 120

Berkonomics

DECEMBER 13, 2011

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field with products from other companies that have revenues flowing. Email readers, continue here.] That’s a valuable lesson.

Class 149

Class Product Marketing Demand 149

Berkonomics

MARCH 3, 2016

Email readers, continue here…] We brainstormed with a consultant and each other. One idea kept rising to the top of our list: abandoning our Class A office space which had been designed and decorated with great love. It was much more than an office. You can find the book at booksellers or by clicking here.

Layoffs 120

Layoffs Ideas Email Social Network 120

Berkonomics

JUNE 18, 2015

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. First, there is market risk.

Competition 120

Competition Marketing Class Product 120

Berkonomics

APRIL 13, 2010

Email readers continue here.] It took several months to hire and train enough new support reps to keep up with the rapid growth of our company. But the problem was solved, and response times returned to “immediate” for at least this class of customer call.

Training 159

Training Resource Press Satisfaction 159

Berkonomics

JULY 26, 2010

The format also calls for the CEO to examine his calendar over a period of time and report classes of activities by percentage of total time spent, so that the group may add comments about use of CEO time to the critique. Email readers continue here.]

Class 120

Class Organization Customer Custom 120

InfoChachkie

SEPTEMBER 28, 2011

I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. An entrepreneur, in particular, has to be likeable and trustworthy AND have a great product. An entrepreneur has to enchant people to use new products and services not simply bludgeon them, promote them or discount them. That doesn’t work.”.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

NOVEMBER 7, 2013

This is where you find the superb Rails coder, and the world-class information architect, and the consummate sales guy, and the persuasive business development person, and the brilliant CFO. Each of the functions is crucial, and each is required to bring the good idea to fruition.

Startup 189

Startup Sales Ideas Entrepreneur 189

InfoChachkie

DECEMBER 10, 2012

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition.

News 198

News Sites Startup RSS 198

socalTECH

MAY 7, 2010

The videos on our web site have some proprietary techniques you can't find elsewhere, and we have thousands of heavy science videos on the site -- everything from Nobel prize winners, to National Geographic, to class videos on science and related to science, and even to things students are doing in high school.

Journal 124

Journal Technical Review UCSD Web 124

socalTECH

JUNE 15, 2011

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It also allows celebrities to talk to their fans, and offer them the opportunity purchase innovative, digital, personalized products like e-cards and invitiations. And, we will be launching more and more new products.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Both Sides of the Table

NOVEMBER 5, 2012

” If you don’t read any more of the post, the summary lesson learned for entrepreneurs is this: Product-centric founders often over-intellectualize their communications and therefore fail to sell their concepts to the masses. how informed will they be about our product / service? Before that he was a US senator.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Berkonomics

JANUARY 20, 2010

Email readers continue here.]. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Before we explore the next insight, it might be useful to list some of the ways in which you can raise money for growth with and without outside investors.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

InfoChachkie

JULY 21, 2011

Play it in the background while you otherwise remain productive (or listen to it while you update your FB page, your call). We brought in 10 – 20 people in each class. I encourage your readers join (BetterWorks), we’ll hook them up with a discount. Click here to listen to the Audio File. Passion is a hard piece to.

Summary 246

Summary Tips Sales Entrepreneur 246

Tech Zulu Event

OCTOBER 5, 2012

Rock Prodigy is Music Prodigy’s pioneer product and is a revolutionary interactive music app powered by patent-pending polyphonic pitch-recognition technology that allows musicians of all skill levels to use any instrument and provide instant performance feedback to accelerate learning. Winning Not By Sheer Luck.

Education 106

Education Startup Technology Patents 106

Tech Zulu Event

MAY 20, 2014

myLINGO is the first product of her company Oladas, Inc., Explain to our readers why you started your company, and why you created your app myLINGO. Share with our readers your experience surrounding the launch of the app. Explain to our readers what you learned from seeing myLINGO in action.

Startup 91

Startup Entertainment CTO Coach Screening 91

Both Sides of the Table

AUGUST 18, 2010

It’s as good as it gets in personal productivity / life reflection. I know that would be surprising to many readers since keeping a blog somehow convinces people that I’m a time management or productivity ninja. That’s why productivity wasn’t tough for me as a CEO. I’m not. I visualized.

Slides 374

Slides Email Entrepreneur Startup 374