Startup Professionals Musings

SEPTEMBER 30, 2018

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. by the so-called godfather of content marketing, Joe Pulizzi. Consistently deliver new and valuable content.

Content 92

Content Marketing Advertising Customer 92

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. to enable content creators to reach fans in the MySpace stream. squarely into a multi-way intersection of who's who in Southern California's blog and technology world. twitter tweets advertising.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

AUGUST 22, 2020

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. by the so-called godfather of content marketing, Joe Pulizzi. Consistently deliver new and valuable content.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. your business on the map with national news coverage and blog buzz for only $999 a. California's technology industry possible. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The way to do this for most of us.

Marketing 120

Marketing Social Media Advertising .Net 120

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

socalTECH

JANUARY 12, 2012

Kilar disclosed the numbers in a blog post summarizing the firm's 2011. Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service.

Hulu 171

Hulu Advertising Content Blogging 171

Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Building content is costly and time-consuming. This is the old chicken-and-egg problem.

Startup 144

Startup Sites Content Sales 144

Xconomy

NOVEMBER 2, 2017

Lawmakers urged the companies to scour their networks to root out foreign advertisers, trolls and bots; to eliminate messages meant to sow discord among Americans; and banish content the social media companies themselves describe as “vile” and “malicious.”

Content 48

Content Social Media Press Google 48

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. Some of their content is free – much is paid.

Media 288

Media Advertising Screening Content 288

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 226

Custom Customer Entrepreneur Advertising 226

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. To do this, your message must resonate in a way that it appears unique.

Social Media 179

Social Media Advertising .Net Content 179

Startup Professionals Musings

SEPTEMBER 17, 2016

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. by the so-called godfather of content marketing, Joe Pulizzi. Consistently deliver new and valuable content.

Marketing 100

Marketing Content Advertising Customer 100

TechCrunch LA

OCTOBER 19, 2019

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. .” Now we know the the company: MediaLab.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Startup Professionals Musings

SEPTEMBER 16, 2015

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. by the so-called godfather of content marketing, Joe Pulizzi. Consistently deliver new and valuable content.

Marketing 106

Marketing Startup Content Advertising 106

socalTECH

APRIL 12, 2010

Los Angeles-based GameRevolution , the online gaming unit of AtomicOnline/Evolve Media , said today that it has signed on online gaming site Destructoid.com , an online gaming blog site. Tags: atomiconline destructoid game videogame content advertising. Financial terms of the deal were not disclosed.

AtomicOnline 140

AtomicOnline Blogging News Advertising 140

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301

Blogging SEO Startup Writing 301

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't.

Advertising 189

Advertising Content Startup Social Network 189

Startup Professionals Musings

DECEMBER 8, 2021

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Keep up with the competition.

Social Media 142

Social Media Media Platform Customer 142

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Entrepreneurs Get More Customers.

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. hits all the right points from my perspective: There are risks as well as benefits.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

DECEMBER 27, 2012

Los Angeles-based VIRURL , the provider of online advertising technology, said Thursday that it has added a new feature called RSS Ads. The firm said its RSS Ads feature is being used to help content owners automate the process of creating and launching its content ads. READ MORE>>.

RSS 153

RSS Content Advertising Los Angeles 153

Startup Professionals Musings

OCTOBER 22, 2021

Let your audience help with content creation. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers. Even more valuable are success case studies and testimonials.

Technical Review 124

Technical Review Case Study Software Review Startup 124

socalTECH

DECEMBER 17, 2012

Hulu attributed the big gains in both reenues and subscribers to the "crest of two massive waves": the rise of online video advertising and the rise of online video subscription services. Kilar detailed the numbers and provided commentary in a blog post Monday morning. READ MORE>>.

Hulu 193

Hulu Blogging Advertising Sites 193

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

NOVEMBER 8, 2012

The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. VIRURL said its widget lets users click on a "recommended content" link which links users to extra, sponsored content that might be relevant to the content on a page.

Santa Monica 153

Santa Monica Web Content Advertising 153

Eric Greenspan

JUNE 8, 2010

social media), a one-click embeddable video series called T3:Today’s Tech Trends , a webinar series called Jeremy’s Desktop showcasing certain elements from the radio/video/blog, a DIY component called Help Desk to demonstrate how to fix your own problems, from computers to iPods to home theater. I know this, I am one.

Web 2.0 156

Web 2.0 Marketing Southern California Blogging 156

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 95

Media Framework Social Media Metrics 95

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. For that reason, more and more content is going online. However, as these are relatively niche focuses, it's difficult for those content providers--often times bloggers--to build an audience.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

Xconomy

JANUARY 23, 2018

For example, advertisers will have to unmask their identities and reveal who’s funding their ads, Facebook civic engagement team member Samidh Chakrabarti wrote in a blog post. Company CEO Mark Zuckerberg had already announced Friday. Read more » Reprints | Share:

Social Media 67

Social Media Blogging News Advertising 67