Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

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Case Study Study Customer Custom 120

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

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Social Media Advertising Media Metrics 237

socalTECH

SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve said advertisers use its network to "seed" their branded content to publishers. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

SoCal Tech Calendar

APRIL 12, 2009

Saturday, April 18, 2009 -- In Control: Who Will Own the World of Social Networks? Is my content still mine? What about advertisers?" Socnet" proliferation amplifies issues that increasingly worry users. They are questioning "what access do 'friends of friends' have?

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Social Network Networking Advertising Sites 100

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

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Social Network Marketing Networking Social Media 65

TechCrunch LA

OCTOBER 19, 2019

” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff. Heyward intended it to be a way for people to share more personal and intimate details — to be a social network for confessions and support rather than harassment.

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Social Network Los Angeles Social Media Blogging 153

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But people still read, hear and see stories they can identify with, and content providers still need content.

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Case Study Study Social Network Advertising 212

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. Some of their content is free – much is paid.

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Media Advertising Screening Content 288

socalTECH

NOVEMBER 3, 2010

Tags: dreamworks zynga megamind megafarm film content hollywood advertising social networking network games videogame.

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Glendale Social Network Hollywood Advertising 157

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. is about helping people on Twitter make money from the content they are creating. is based in Los Angeles. Sean, thanks for talking to us.

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Advertising Content Startup Social Network 189

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. So, we start with that.

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Marketing Funding Content Writing 232

TechCrunch LA

SEPTEMBER 6, 2018

Developments like live streaming, social media and more have made the stars of today more relatable and more easily reachable than those of yesteryear. They dominate the media, have accrued millions of fans on social networks and have branched into retail, fashion, production and more.

Help 115

Help Startup Activision Media 115

TechCrunch LA

JANUARY 19, 2020

The spotlight this week is back on Tencent, which has made some interesting moves in gaming and content publishing. When it comes to making money, TiMi has from the outset been a strong proponent of game-as-a-service whereby it continues to pump out fresh content after the initial download. That’s finally changing.

Tips 149

Tips Activision Mobile Tool 149

Startup Professionals Musings

DECEMBER 8, 2021

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Proactive customer service. Keep up with the competition.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

JANUARY 15, 2022

One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Attracting key stakeholders requires sensitivity.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

JUNE 13, 2011

According to NASCAR, the game will be free to play, and will allow users to compete against othres in challenges and activities, racing against virtual drivers within the social networking game. Cie Games develops social games linked with brands and advertisers. READ MORE>>.

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Long Beach Social Network Advertising Activity 200

SoCal Tech Calendar

JANUARY 21, 2011

Nguyen, partner of Wildman, Harrold, Allen and Dixon LLP will discuss the latest trends and legal issues in today's evolving media landscape: Digital distribution of audiovisual content; Rise of the real-time web; Group buying deals for online portals; Image-driven social network sites; Apps move onto more devices; Smartphone games; Games of chance (..)

Beverly Hills 113

Beverly Hills Media IP Social Network 113

socalTECH

NOVEMBER 3, 2008

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. The deal covers clips from MTV and COMEDY CENTRAL.

Networking 100

Networking UCLA Advertising Social Network 100

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. Example here: [link].

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Startup Los Angeles Social Network Twiistup 225

socalTECH

OCTOBER 20, 2015

What is is that makes you want to share one piece of content with your friends, but not another? Exactly what is the magic behind if a piece of content goes viral or not? David Dundas: Decisive analyzes images and videos on social networks, to help brands understand what makes their fans want to share and not share.

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Content Burbank Startup Social Media 100

socalTECH

DECEMBER 29, 2008

Los Angeles-based RotoHog.com has snagged domain name registrar GoDaddy.com as a sponsor, the firm said last week, as part of a new Fantasy Football game on the Facebook social networking site. The game is part of a Super Bowl advertising campaign by GoDaddy. Financial impact of the customer win was not disclosed. READ MORE>>.

Social Network 100

Social Network Advertising Content Networking 100

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

NOVEMBER 12, 2008

Los Angeles-based MySpace said Wednesday that the firm has launched a new application which links user profiles on the social networking site to the Hulu video site. The firm said the ad-supported application will show display advertising, tickers, pre-roll, post-roll, and other ads alongside user profiles. READ MORE>>

Hulu 100

Hulu Social Network Advertising Content 100

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it.

Help 113

Help Commerce Platform Orange County 113

socalTECH

OCTOBER 13, 2008

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small businesses, and allows them to target and create banner ads to specific MySpace audiences.

Platform 100

Platform Advertising Social Network Sites 100

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Web 2.0 Startup 318

socalTECH

APRIL 14, 2011

We've just added a layer on top of all the social networks particular to finance. It's interesting to see that, despite selling Wallstrip to CBS, that content isn't the goal here? Howard Lindzon: Making content is just a dumb business. Advertising is one of our revenue streams right now, but not our core focus.

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

MARCH 2, 2019

Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Proactive customer service. Keep up with the competition.

Social Media 98

Social Media Platform Media Customer 98

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. They can then share that across a social network. Now, we're doing a push with a social agency, and are just starting to pull the trigger on advertising.

Social Network 246

Social Network Mobile Media Examples 246

Tech Zulu Event

APRIL 10, 2013

Social Network For Marketers. Our products help marketers succeed in their challenge to deliver the most relevant content to their audiences at the optimal moment by providing real time, data-based intelligence.” ” Collaboration For Organic Growth.

Marketing 67

Marketing Help Social Network Class 67

Startup Professionals Musings

APRIL 13, 2019

One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Attracting key stakeholders requires sensitivity.

Social Media 79

Social Media Media Invest Platform 79

LATechDigest

OCTOBER 7, 2016

The many successes during Caines’s tenure at Sony included Spider-Man , The Social Network , Smurfs , and yes, even Sausage Party , which was able to take full advantage of digital channels due to its mature content. — Scott Perry (@scottperry) October 6, 2016.

Hollywood 49

Hollywood Marketing Digital Hollywood Social Network 49

Tech Zulu Event

APRIL 12, 2013

According to Kyla Brennan, founder & CEO of HelloSociety, “Pinterest is undeniably one of the most exciting social networks to emerge recently.”. With 28 Million Users by December 2012 Pinterest commands a huge social network that’s the population of New York City, three and a half times over.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. With social media, a key element of success is focus on the message.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

JULY 7, 2010

Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. They've acquired CAPTCHA security tools originally developed by Vidoop, and looking to market that technology to e-commerce web sites, social networking sites, and others looking to reduce spam and fraud.

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Southern California Entrepreneur SoCal Mahalo 228

socalTECH

OCTOBER 10, 2013

It''s a social network for world trade, kind of a combo between Alibaba and LinkedIn. We''ve now reached critical mass in content, and in Asia we''re number three in the amount of information on products and suppliers online. In 2011, we built our site, and in 2012, last year, we started getting content.

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Southern California Startup SoCal CTO Hire 170

socalTECH

AUGUST 20, 2009

Sherry Gunther: MyMiniPeeps.com is a unique, online community for kids ages 6-13, which is both a social networking community as well as a game site. As I watched my kids' eyeballs move over, as well as looked at the research data and advertising data which saw TV's share shrinking, I started looking into new media.

Media 150

Media Tech Coast Angels Social Network Content 150