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Document Your MVP for a Developer

SoCal CTO

This should be an iterative process with advisors and customers providing feedback on the product. In fact, let me provide an important warning: If you create these documents, don't have input from a technical resource, take it to a development shop and they provide you a price. Developers don't need everything to be fully documented.

Develop 354
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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136
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8 Ways To Increase Worker Buy-In And Customer Service

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Gregg Lederman, in his classic book, “ ENGAGED!: Keep your team happy to create engaged customers.

Customer 123
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What’s a “data room” and how do you use it?

Berkonomics

First, what’s a “deal book?”. Maybe you have not heard the term, “deal book.” Data rooms contain access to or copies of all significant contracts with suppliers, customers, consultants, and others. Up-to-date insurance policies, leases, financial documents and schedules such as fixed assets are copied here. The payoff.

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10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107
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8 Keys To Delivering Exceptional Customer Experiences

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Gregg Lederman, in his classic book, “ ENGAGED!: Keep your team happy to create engaged customers.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?

Customer 324