SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Social networking tools are being integrated in the marketing efforts of many corporations, from start-ups to multi-nationals. San Diego Venture Group. Special Keynote Headliner: Guy Kawasaki.

Social Media 100

Social Media Media Marketing San Diego 100

socalTECH

AUGUST 8, 2010

Santa Monica-based Demand Media , the online media firm run by Richard Rosenblatt, has finally filed for its long awaited IPO. Morgan Stanley, UBS Investment Bank, Allen & Company LLC, Jefferies & Company, Stifel Nicolaus Weisel, RBC Capital Markets, Pacific Crest Securities, Raine Securities, and JMP Securities.

Demand 184

Demand Media .Net Santa Monica 184

Tech.Co

JANUARY 15, 2018

MVF was founded in the UK by five friends in 2009, and has driven incredibly fast growth over the past 9 years. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. Today, I’m excited to announce that Tech.Co Most importantly, we like them.

Media 175

Media News Organization Content 175

SoCal Tech Calendar

SEPTEMBER 10, 2009

Wednesday, September 16, 2009 -- The MIT Enterprise Forum of the Central Coast Presents: A Comprehensive View of Social Marketing, Social Media, and Social Networks. What separates successful companies from unsuccessful ones is often marketing. that generate buzz and drive purchasing decisions. See [link] (more).

Social Media 100

Social Media Social Network Media Enterprise Forum 100

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. Everybody now knows that LA produced SnapChat, Tinder and Maker Studios.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

SoCal Tech Calendar

DECEMBER 2, 2009

Tuesday, December 8, 2009 -- Media Leaders Fundraiser. Bring your business cards to take part in a cutting edge junction of leaders in PR, media, marketing, advertising and tech while discussing current events and new ideas. See [link] (more).

Media 100

Media Advertising Ideas Marketing 100

SoCal Tech Calendar

AUGUST 25, 2009

Wednesday, August 26, 2009 -- Media Leaders networking event. Join us as we forget about the state of the economy and enjoy beach weather while mingling with the south bay's hippest professionals in marketing, advertising, tech and media. See [link] (more).

Media 100

Media Advertising Networking Marketing 100

SoCal Tech Calendar

JULY 23, 2009

Wednesday, July 29, 2009 -- Media Leaders. Bring your business cards to take part in a cutting edge junction of leaders in PR, media, marketing, advertising and tech while discussing current events and new ideas.

Media 100

Media Advertising Ideas Marketing 100

Both Sides of the Table

AUGUST 24, 2015

If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. You thought media twitter was bad… You thought tech twitter was bad… — Hunter Walk (@hunterwalk) August 24, 2015. Neither do I.

Marketing 150

Marketing Venture Capital Startup Invest 150

SoCal Tech Calendar

JANUARY 15, 2009

Wednesday, January 21, 2009 -- TechBiz Connection: Marketing 101. Marketing plays a key role in this, but means many and different things to different People - what are the various roles, models and functions of marketing? What is its role in the product creation / innovation process? See [link] (more).

Marketing 100

Marketing TechBiz Activity Organization 100

SoCal Tech Calendar

MAY 15, 2009

Thursday, May 21, 2009 -- Grow Your Business With Social Media. Discover how fellow marketers are managing their social media marketing strategies. Come prepared to share recent examples, ideas, questions, and methods that have been successfulor ones that could use the input of our group of experts!

Social Media 100

Social Media AMA Media SoCal 100

SoCal Tech Calendar

JUNE 13, 2009

Friday, June 19, 2009 -- Three Brands Speak Out on the Effectiveness of Social Media. CommNexus Marketing SIG. You've heard the buzz: it's all about social media. Get your questions answered, come away with new tips and find out how you can integrate social media into your marketing program.

Social Media 100

Social Media Media Social Network Tips 100

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We launched it with KNX on March 21st, 2009. So, I jumped in and created a social media radio monster that is starting to show some results.

Social Media 220

Social Media Media Blogging Social Network 220

SoCal Tech Calendar

SEPTEMBER 17, 2009

Wednesday, September 23, 2009 -- BIOCOM September Breakfast Meeeting: Social Media 2.0. We all know what Social Media is, now let's dig deeper. The life sciences industry has been painfully slow to adopt social media, citing FDA, internal regulatory affairs, SEC, or legal counsel as prohibitive. Are these concerns valid?

Social Media 100

Social Media Media Competition Marketing 100

SoCal Tech Calendar

FEBRUARY 17, 2009

Monday, February 23, 2009 -- SEO and Social Marketing. How does Social Media optimize Search Engine Results? His history includes roles such as Director of Consumer Innovations and Interactive Marketing at REALTOR.com, Move.com and Top Producer brands. What is the potential and where are the boundaries? What is grey hat?

SEO 100

SEO Marketing Social Media Blogging 100

SoCal Tech Calendar

AUGUST 9, 2009

Thursday, August 13, 2009 -- Industry Trends, Social Media and Web 2.0 The workshop is divided into two major subjects that are of significant interest to todays marketers: DIY Social Media and Social Media ROI. See [link] (more).

Web 2.0 100

Web 2.0 Social Media Web Tool 100

SoCal Tech Calendar

JANUARY 5, 2009

Tuesday, January 6, 2009 -- Social Media Club LA: Focus on Film. Our upcoming meeting will focus on the effect of social media on the film industry.

Social Media 100

Social Media Media Content Marketing 100

socalTECH

SEPTEMBER 17, 2009

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Brands lagging in new media shrank by 6 percent. 06 percent.

Social Media 133

Social Media Media Newsletter Press 133

Tech.Co

JANUARY 15, 2018

MVF was founded in the UK by five friends in 2009, and has driven incredibly fast growth over the past 9 years. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. Today, I’m excited to announce that Tech.Co Most importantly, we like them.

Media 70

Media News Organization Content 70

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

SoCal Tech Calendar

SEPTEMBER 9, 2009

Tuesday, September 15, 2009 -- How To Use Social Media To Extend Your Brand.

Social Media 100

Social Media Orange County Media Social Network 100

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

socalTECH

FEBRUARY 15, 2011

ReachLocal said it would pay approximately $10M for DealOn Media LLC, which offers up local deals businesses in 18 markets across the U.S., DealOn was founded in 2009. Woodland Hills-based ReachLocal said Tuesday afternoon that it is acquiring New York-based DealOn.com , a provider of daily deals.

ReachLocal 203

ReachLocal Woodland Hills Platform Sites 203

SoCal Tech Calendar

JUNE 12, 2009

Thursday, June 18, 2009 -- OCTANe Innovation Series  How Innovative Digital Advertising Startups are Changing the $150 Billion Advertising Market. How is traditional media using technology to measure performance? * During this program we will discuss these hot topics in digital advertising. See [link] (more).

Advertising 100

Advertising Orange County OCTANE Marketing 100

socalTECH

OCTOBER 9, 2019

Thin Line--formed in partnership with LA's Wavemaker Partners--is hoping to take advantage of the growth in the clean technology market to find startups able to tapping into those now established markets, without the huge investment requirements of those first wave of clean technology companies. Lots has changed since 2009.

Invest 113

Invest Capital Venture Capital Idealab 113

Tech Zulu Event

JANUARY 4, 2010

Looking back at 2009 we had our ups and downs within the industry but the need to innovate, produce amazing content and the creation of great gadgets still remained. The Best of 2009: Interviews: Interview with Microsoft's First Blogger: Don Box. Will Seesmic for Android be the Tweetie of the Android Market? .

Technical Review 40

Technical Review Social Media Twiistup Web 40

socalTECH

MARCH 20, 2017

Burbank-based Machinima said last week that it has named Russell Arons , Senior Vice President of Worldwide Marketing of Machinima owner Warner Bros. Arons will now lead Machinima's creative, marketing services, data analytics, business development and operations. Gutstein has been CEO of Machinima since 2014. Warner Bros.

Electronic Arts 113

Electronic Arts Burbank Entertainment Marketing 113

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

From the Venture Trenches

APRIL 1, 2013

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 45

Media Social Media Geni Mentor 45

Tech Zulu Event

JUNE 25, 2015

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. The best-performing ads are often custom, high-impact rich media ads that integrate seamlessly into a publisher’s content with interactivity, video and other features.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. Tags: hydra media advertising network. How does the firm hope to attract more large brand advertisers? READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

From the Venture Trenches

APRIL 1, 2013

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 40

Media Social Media Geni Mentor 40

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

SoCal Tech Calendar

NOVEMBER 6, 2009

Thursday, November 12, 2009 -- Use the Virtual World to Get Real Customers. Youve lost faith in the traditional marketing channels. Embrace the new media. Online video and virtual environments can help marketers boost their pipeline and connect with their prospects and customers in a cost-effective way. What can you do?

Customer 100

Customer Custom Media Sales 100

socalTECH

JULY 21, 2011

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

Social Media 248

Social Media Zumbox Media Startup 248

Both Sides of the Table

NOVEMBER 14, 2010

While many of my friends bragged about their 5 condos in Florida I kept talking about how the real estate market was in a bubble – their gains an illusion. above inflation yet in many markets in the US & Europe prices were rising at 10-25% per year. “Yeah, but there is a shortage of supply.

Invest 299

Invest Angel Technical Review Venture Capital 299

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. SOME INTERESTING DATA.

Email 339

Email SaaS Venture Capital Google 339